vogue - industries Flashcards
economic context - is their domination in the magazine industry?
the industry is still dominated by major publishers (such as Hearst, IPC, Baur) but there is a much wider range of titles available and much greater competition for readers
economic circulation - how have sales and circulation changed?
print circulation is falling and there has been a rise in digital sales
economic context - what do magazines need to compete in the industry?
magazines need a strong online and social media presence as well as a clear, unique brand identity to have a chance of success
economic context - what has happened to many mainstream magazines?
many mainstream lifestyle magazines have struggled to survive, however there is now a wider range of niche, or specialized, magazines available and those that have developed a unique selling post and secured a loyal audience
what was vogues circulation statistics in 2018?
UK circulation of 190,000 of print publications (similar to that of Elle, Closer and Bella)
what is conde nast’s leading publication? and who is vogue’s biggest competitor?
Glamour is Conde Nast’s leading publication with a circulation of 260, 000
Cosmopolitan is the women’s magazine frontrunner with a circulation of over 400,000
what is the difference in audiences between vogue and glamour?
vogue reaches a more upmarket ABC1 audience of Succeeders, whilst Glamour appeals more to BC1C2D Mainstreamers
vogues brand identity - what does vogue emphasize/focus on?
vogue emphasizes beauty with 1930s movie starlets and 1990s supermodel
focus on art and fashion attracted progressive writers
vogues brand identity - who is vogues editor in chief? what does she celebrate?
anna wintour now is vogue editor-in-chief (since 1988) celebrating sex-positive feminism
vogues brand identity - how can you best gage vogues BI?
front cover best encapsulates the nature of their true brand identity normally featuring one main image (usually a popular model or famous celebrity) wearing the latest trends / fashion at the time of publication – Vogue considers itself on the fringe of modern fashion, fashions / celebrities featured represents the zeitgeist of the era – a snapshot of that point in time from a stylistic point of view
advertising - how do they mainly generate revenue?
primarily through sales of copies (print and digital) and through advertising, which accounts for approximately one third of total revenues across the industry
advertising - how much advertising is in vogue?
there is more advertising within Vogue than ever before, and the prices to reserve an ad ‘spot’ have reflected that in recent years (£36,000 for a full page colour advert)
but, publishers are mindful of ‘maintaining a balance’ in this respect
digital media - how is vogue moving into a digital age?
- created an easily navigable website that includes six different content categories for viewers to explore as well as an archive with (American) issues from 1892 forward for those whom subscribe for the website
- vogue introduced a variety of social media pages in order to help with the cross promotion of their magazine
curran and seaton - does vogue support?
- large conglomerate conde nast published other women’s magazines such as Vanity Fair (Horizontal Integration) during the 1960’s
- vogue was a mainstream publication and, could be seen to have upheld many historical traditional ideologies surrounding gender (in relation to domesticity, motherhood, fashion and beauty) and perpetuate many narrow and stereotypical ideals of feminine beauty
- these ideologies were shared through all Conde Nast’s women’s magazines (media concentration)
livingstone and lunt - how is vogue regulated?
as a IPSO (Independent Press Standards Organization) vogue must adhere to the strict regulations of publications created by them, (including the editors code of conduct) although there has been very little evidence of any grievances in the past due to the non-intrusive / uncontroversial nature of the publication
