ksi - audiences Flashcards
who does KSI’s content target?
- clearly targets a young, mostly male audience - ‘laddish’ banter, edgy
mischief and ‘beefs’ are stereotypically masc behaviours, though more light-hearted and jokey than explicitly violent - his DIY success – doing whatever he enjoys and ‘proving people
wrong’ – appeals to young, ambitious, and
creative people. his ability to go from YouTuber
to professional boxer is a detailed narrative of
inspirational dedication.
how has KSI been controversial?
his banter in early
videos could be seen as offensive, and his use of
language has also provoked criticism. however, he’s sensitive to the social climate and
values of his fans and is keen to show how some
of his values have changed. the ‘Old vs New
KSI’ videos emphasise this and allow both sets
of fans to enjoy his content.
does KSI have a big audience?
yes - he has a broad audience
music/rap fans
sidemen fans
boxing fans
gaming fans
how would an older audience respond?
audiences from a
predominantly white, middle class, 35+ years
old audience won’t really comprehend what is
enjoyable or unique about the content
audiences over 60, with conservative values,
may feel suspicious that someone so young has
become so rich and successful by pursuing a
non-traditional career
how is his content exciting for audiences?
content about conflicts/binary oppositions will be seen as dramatic and entertaining for audiences
how is he relatable?
locations, mode of address and featuring his friends and family make him relatable to audiences
what may audiences do?
aspire to his more successful seeming lifestyle
who does he feature and what does this do?
collabs with celebs helps to appeal to an even bigger audience attracting their fans too
how may some more ‘woke’ audiences respond to his earlier content?
his more offensive content may repel audiences
