attitude - context Flashcards

1
Q

what type of magazine is attitude?

A

attitude is a british gay lifestyle magazine, mobile site and online website

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2
Q

when was the first issue of attitude?

A

may 1994

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3
Q

who owns attitude?

A

originally owned by richard desmond’s northern and shell group, it was acquired in september 2016 by contract publisher stream publishing

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4
Q

how is attitude unique?

A

it targets it’s audiences through their sexuality first and foremost – narrowcasting to a niche audience

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5
Q

how is attitude often described?

A

as ‘the gay bible’ by The Sun newspaper

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6
Q

what is attitudes profile?

A

attitude has a high profile social media presence on Facebook, Twitter and YouTube, with a registered database that receives a regular monthly newsletter featuring magazine and online previews and highlights

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7
Q

what does attitude have?

A

a regularly updated website - 1.8 million views

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8
Q

what does the digital version require?

A

a subscription

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9
Q

what does attitude’s mission statement feature?

A

‘undisputed, heavyweight’ - boxing - masculine
‘political campaigning’ - older TA
‘intelligence and wit’ - ABC1

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