attitude - context Flashcards
what type of magazine is attitude?
attitude is a british gay lifestyle magazine, mobile site and online website
when was the first issue of attitude?
may 1994
who owns attitude?
originally owned by richard desmond’s northern and shell group, it was acquired in september 2016 by contract publisher stream publishing
how is attitude unique?
it targets it’s audiences through their sexuality first and foremost – narrowcasting to a niche audience
how is attitude often described?
as ‘the gay bible’ by The Sun newspaper
what is attitudes profile?
attitude has a high profile social media presence on Facebook, Twitter and YouTube, with a registered database that receives a regular monthly newsletter featuring magazine and online previews and highlights
what does attitude have?
a regularly updated website - 1.8 million views
what does the digital version require?
a subscription
what does attitude’s mission statement feature?
‘undisputed, heavyweight’ - boxing - masculine
‘political campaigning’ - older TA
‘intelligence and wit’ - ABC1