attitude - audiences Flashcards
who are attitudes demographic?
gay males (26-55) who are somewhat social media savvy (hence the emphasis on social media communities, etc) with an interest in current affairs and entertainment.
ABC1 audiences represent a relatively affluent lifestyle associated with the disposable incomes required for many of the activities and past times discussed within the features and articles within
what generation are attitudes demographic?
Generation X & Y audiences – social media aware, but mature enough to remember a time without ‘smart technology’. Grew up in a time of social change and equality. Active left wing liberal audiences, interested in social change and dispelling myths generated by under-representation of minority groups
what may be some audience psychographics for attitude readers?
- audience beliefs
- lifecycle
- Audiences whose opinion may parallel the active representation of gay men as dynamic three dimensional consumers reinforced through all of Attitude’s channels / platforms.
- Audiences who are concerned with some or all aspects of homosexuality, but do not let this single aspect of their lifestyles define them for who they are
- Lifecycle – Bachelor / Married; the lack of space given to family based topics is suggestive of the lifestyle of a gay audience who, stereotypically, are less likely to have children. Competitions feature luxury breaks for couples as prizes for instance
audience psychographics continued
- activities
- Y&R 4 C’s
- Activities: Including gay culture, fashion, film, travel, fitness – The emphasis placed on entertainment as a core leisure activity for the audience is given prominence through the ordering of the website’s menu options. The editorial mix consists of soft news stories dominated by celebrity led content with some harder issues covered
- Young and Rubican’s 4 Consumers: Attitude’s audience are mostly Reformers / Aspirers as some of the narratives are political, generating commentary social issues – mostly LGBTQ+ oriented but also including material that deals with homelessness, voting rights, and women’s rights and so on
who are the producers primary target audience?
- Young to middle aged gay men, searching for equality and recognition
- Some may still be coming to terms with their public revelation, others maybe more an established community
- They seek diverse lifestyles and modes of entertainment – using Attitude as a guide to this journey
- Others will seek news relating to their lifestyle choice – the online magazine (and its print based equivalent) is merely a companion to their everyday knowledge
who is attitudes secondary audience?
- Other members of the LGBTQ+ community (lesbians, bisexuals, transexuals, etc) who see the information about gay issues and rights within society to be paramount amongst their communities recognition
- Casual followers - treaders may not even be gay but may read the product for an interview with their favorite celebrity / politician, etc or maybe drawn to the text by a particular article or feature
gerbners cultivation theory
Attitude’s articles and features could be influential across a number of areas including: attitudes, lifestyle, advertised product purchases, friendship groups, experiences, etc, depending on the regularity which articles within Attitude
Most texts contain a unilateral message of normativity for its readers, to essentially settle the followers / readers / consumers own identity, to make them proud of their sexuality, instead of promoting shame
gerbners cultivation theory continued
As this magazine has been existence for quite some time this message has clearly found recognition and works to continuously provide this ideology
Due to the sheer amount of articles / features which cover a whole range of gay lifestyles and scenarios it is likely that some will find ‘resonance’ with most readers – mirroring in some aspect, a memory or emotion within their own personal narrative
stuart hall reception theory
Preferred Reading would align themselves with the desired Attitude position of a progressive and diverse representation of the gay community in the UK
Negotiated Reading may enjoy the celebrity interviews but find some of the stories forced and uninspiring in terms of their influence
Oppositional Reading could express a complete denial that there exists a need for a magazine aimed at gay men, after all, other magazines aren’t ‘specifically aimed’ at heterosexual people
Aberrant Reading (completely misinterpreting the producers encoding) exists on alternative right channels seeking to undermine LGBTQ+ rights as merely identity politics or political correctness ‘gone mad’
katz uses and gratifications
Surveillance:
Informing readers of a range of issues relating to homosexuality and beyond, both domestic and abroad
Escapism:
Readers can consume interviews with a range of famous celebrities and politicians – whilst relating to stories (but not living the life of) regarding gay men who are persecuted in their own country for their sexual preference
Personal Identity
With the range of gay lifestyles promoted and pandered to, there should be some identity readers will connect to
Personal Relationships
Online comment threads allow audiences to leave messages and discuss the stories / features with other subscribers
clay shirky - ‘end of audience’
Feedback mechanisms are essential component of social media experience. With Attitude promoting users to react to stories and reviews via comments online
The ability to comment on stories or vote on surveys facilitates the development of an audience community, whilst some audience feedback is addressed in future posts
Mostly subscribers interact with each other on these message threads as opposed to the Attitude social media admin team (who rarely interact in this manner – however many of these comment threads remain relatively (but maybe subtly) un-sanitized and often contain derogatory and insulting statements by followers / subscribers)
how does attitude appeal to male audiences?
- factual writing style
- high image to text ratio
- lots of stats
- short paragraphing
- lack of emotional content
how does attitude appeal to audiences age 26-55?
- use of facebook and twitter as supporting/satellite social media - primary sites for age group
- celeb culture referenced to engage audience who grew up with mass media of the late 20th century
- celeb led stories featuring stars the target audience grew up with
- lots of retro culture stories looking back at the 1990s
- includes political stories - mature
how does attitude appeal to ABC1 audiences?
- advertising premium products on website (calvin klein )
- language is formal and complex - extended language in standard english to mirror MC values and educational background
- relatable activities in narratives and competitions to create connections with TA
- direct ref of professions ABC1 would have (teachers, managers)
