Video Marketing (ch19) Wk7 Flashcards
How many unique users visit youtube each month?
How many unique users visit youtube each month?
Two Billion
What’s the percentage of adults in the US that use youtube?
What’s the percentage of adults in the US that use youtube?
3 out of 4 or 74%
What percentage of B2B decision makers use youtube to research purchases?
- 70%
- 40,9%
- 74%
- 51%
What percentage of B2B decision makers use youtube to research purchases?
- 70%
- 40,9%
- 74%
- 51%
50.9% of B2B decision makers use Youtube to rearch purchases.
True or False?
45% of all videos published in the last year are less than 2 minutes long.
True or False?
45% of all videos published in the last year are less than 2 minutes long.
FALSE
56% of all videos published in the last year are less than 2 minutes long.
Name the four most common video types.
Name the four most common video types.
- Explainers
- Product Demos
- How-To’s
- Testimonials
___ million users visit Facebook’s video platform each day.
75 million users visit Facebook’s video platform each day.
A video is considered a view in Facebook if it runs for at least ___ seconds
A video is considered a view in Facebook if it runs for at least 3 seconds
What percentage of Facebook video is watched without sound?
- 75%
- 85%
- 72%
- 82%
What percentage of Facebook video is watched without sound?
- 75%
- 85%
- 72%
- 82%
What percentage of Instagram users watch and buy a product from a video ad?
- 75%
- 85%
- 72%
- 82%
What percentage of Instagram users watch and buy a product from a video ad?
- 75%
- 85%
- 72%
- 82%
What is the view rate from LinkedIn video campaigns?
- 75%
- 85%
- 72%
- 82%
What is the view rate from LinkedIn video campaigns?
- 75%
- 85%
- 72%
- 82%
When marketers include the work “______” in the subject line of an email the following happens:
- open rate increase by 19%
- click through rates increase by 65%
- unsubscribes decrease by 26%
When marketers include the work “video“ in the subject line of an email the following happens:
- open rate increase by 19%
- click through rates increase by 65%
- unsubscribes decrease by 26%
When marketers include a video in an email (versus not including a video) click through rates increase ________%
When marketers include a video in an email (versus not including a video) click through rates increase 200 - 300%
Video Generally has a ___% increase on Conversion Rates(CVR)
Video Generally has a 100% increase on Conversion Rates(CVR).
Some final statistics on video:
- Cisco represents nearly __% of all consumer web traffic will consist of videos by 2020.
- __% of consumers are willing to share videos they like with their friends and peers
- __% of internet users watch videos online
Some final statistics on video:
- Cisco represents nearly 80% of all consumer web traffic will consist of videos by 2020.
- 83% of consumers are willing to share videos they like with their friends and peers
- 85% of internet users watch videos online
Video Content Strategy & Implementation Practices
What business goal is a powerful, effective medium for messaging, building trust and establishing credibility?
Communication
What business goal lowers barriers to purchasing online, seeing products being used and adding context?
Sales
What business goal is acheived by using video to better show product value and promote offline sales transactions
Lead Generation
What business goal is acheived by users utilzing video for customer education and self-service
Customer Service
What business goal creates interest/engagement for brand offerings?
Promotion
Video Content Tips
Most online videos should be 2 minutes or less so it is important to capture attention _______.
Video Content Tips
Most online videos should be 2 minutes or less so it is important to capture attention early.
Video Content Tips
True or False?
Shorter is typically better than longer unless educational.
Video Content Tips
TRUE.
Shorter is typically better than longer unless educational.
Video Content Tips
True or False?
Video should be a highly produced product when possible.
FALSE.
Keep it casual - not always necessary to have a highly produced product.
Fill in the blank.
_______ _______ - content should be on topic and relevant to user interest
Fill in the blank.
Maintain__relevance - content should be on topic and relevant to user interest
Onsite Video.
Why would a company want to utilize video onsite instead on a third party side like Youtube?
- Make website _______
- Capture customer/prospect _______.
- Create buzz - _____ distribution
- Disseminate information more ________.
- Build product/service interest with a ______ connection
- ______ conversion/purchase
See Below:
What onsite video best practice do the following features help with?
- Stop, Pause, rewind, volume control, size
Providing control
What onsite video best practice do the following features help with?
- Consider using text
- Muisc and images to support video
Context
What onsite video best practice do the following features help with?
- Display video topic summary
- Duration,
- Thumbnail preview
Highlights
What onsite video best practice does links and social bookmarks assist with?
Ease of Dissemination - Make it easy to share the video with other users (e.g links and social bookmarks)
Google is all about providing highly relevant search results to consumers. What video platform did google purchase in 2006?
YouTube!!!
Name 6 Video Search Engine Optimization (VSEO) Marketer Driven Components:
See Below:
Name 7 Video Search Engine Optimization (VSEO) Consumer Driven Components:
See Below:
When using Video on Face you should consider the following:
- Set __________ (content)
- Keep it _____.
- Hyper optimize the first ____ seconds.
- Select your _______ wisely
- Include _____.
See Below:
What are the following Video Attributes used for by marketers?
See Below:
Video Promotion
Define the Media Type:
Traditional advertising-print, television, radio, display, direct mail, paid search, retail/channel
Video Promotion
PAID MEDIA
Video Promotion
Define the Media Type:
Customers - Corporate web site, campaign microsite, blog, brand community, Facebook fan page, mobile, etc.
Video Promotion
OWNED MEDIA
Video Promotion
Define the Media Type:
Super Fans - Referral, Facebook, comments, Twitter (@mentions, @replies), Vine, Blogs, forums, review sites
Video Promotion
EARNED MEDIA
Video Promotion
What kind of youtube ad is this?
Hint: It appears above the organic results and has a yellow ad icon associated with them.
An “In-Search Ad”.
Video Promotion
What kind of youtube ad is this?
Hint: These are thumbnail image ads that appear in the upper right corner of the search and watch pages.
“Discovery” ads
Video Promotion
What kind of youtube ad is this?
Hint: These ads appear at the start of or during regular youTube videos.
Video ads
True or False?
Youtube video ads can be skipped after the first 5 seconds in which case the full video can be 60 seconds long
TRUE.
The ads can be skipped after the first 5 seconds in which case the full video can be 60 seconds long
True or False?
Youtube video ads can be skipped after the first 5 seconds in which case the full video can be 30 seconds long
FALSE
Youtube video ads can be non-skippable after the first 5 seconds in which case the full video can be 30 seconds long
Video Promotions:
What kind of YouTube ad appears as a pop-up displayed across the bottom 20% of the video window, so it’s not as intrusive as other larger pop-ups
An Overlay ad
True or False:
Overlay add can appear on desktop and mobile platforms.
FALSE
YouTube Overlay ads are ads that are only available on YouTube’s desktop platform.
Video Promotions:
What kind of YouTube ad is this?
Non-skippable video ads up to 6 seconds that must be watched in the video player before the main video can be viewed. Availability: both desktop and mobile.
Bumper Ads
Video Promotions
What kind of YouTube ad is this?
Various sized-cards (2mb max) that display promotional content that may be relevant to the feature video, such as products featured in the video. Viewers will only see a teaser for a few seconds (however long the creator designates), or they can click the icon in the top-right corner of the video to view more. Availability: both desktop and mobile.
Sponsored Cards
Fill in the Earned Video Promotion Optimization Checklist based on the descriptions below.
See Below:
