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MGT6311 > Video Marketing (ch19) Wk7 > Flashcards

Video Marketing (ch19) Wk7 Flashcards

1
Q

How many unique users visit youtube each month?

A

How many unique users visit youtube each month?

Two Billion

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2
Q

What’s the percentage of adults in the US that use youtube?

A

What’s the percentage of adults in the US that use youtube?

3 out of 4 or 74%

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3
Q

What percentage of B2B decision makers use youtube to research purchases?

  1. 70%
  2. 40,9%
  3. 74%
  4. 51%
A

What percentage of B2B decision makers use youtube to research purchases?

  1. 70%
  2. 40,9%
  3. 74%
  4. 51%

50.9% of B2B decision makers use Youtube to rearch purchases.

​​​​

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4
Q

True or False?

45% of all videos published in the last year are less than 2 minutes long.

A

True or False?

45% of all videos published in the last year are less than 2 minutes long.

FALSE

56% of all videos published in the last year are less than 2 minutes long.

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5
Q

Name the four most common video types.

A

Name the four most common video types.

  • Explainers
  • Product Demos
  • How-To’s
  • Testimonials
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6
Q

___ million users visit Facebook’s video platform each day.

A

75 million users visit Facebook’s video platform each day.

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7
Q

A video is considered a view in Facebook if it runs for at least ___ seconds

A

A video is considered a view in Facebook if it runs for at least 3 seconds

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8
Q

What percentage of Facebook video is watched without sound?

  1. 75%
  2. 85%
  3. 72%
  4. 82%
A

What percentage of Facebook video is watched without sound?

  1. 75%
  2. 85%
  3. 72%
  4. 82%
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9
Q

What percentage of Instagram users watch and buy a product from a video ad?

  1. 75%
  2. 85%
  3. 72%
  4. 82%
A

What percentage of Instagram users watch and buy a product from a video ad?

  1. 75%
  2. 85%
  3. 72%
  4. 82%
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10
Q

What is the view rate from LinkedIn video campaigns?

  1. 75%
  2. 85%
  3. 72%
  4. 82%
A

What is the view rate from LinkedIn video campaigns?

  1. 75%
  2. 85%
  3. 72%
  4. 82%
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11
Q

When marketers include the work “______” in the subject line of an email the following happens:

  • open rate increase by 19%
  • click through rates increase by 65%
  • unsubscribes decrease by 26%
A

When marketers include the work “video“ in the subject line of an email the following happens:

  • open rate increase by 19%
  • click through rates increase by 65%
  • unsubscribes decrease by 26%
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12
Q

When marketers include a video in an email (versus not including a video) click through rates increase ________%

A

When marketers include a video in an email (versus not including a video) click through rates increase 200 - 300%

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13
Q

Video Generally has a ___% increase on Conversion Rates(CVR)

A

Video Generally has a 100% increase on Conversion Rates(CVR).

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14
Q

Some final statistics on video:

  • Cisco represents nearly __% of all consumer web traffic will consist of videos by 2020.
  • __% of consumers are willing to share videos they like with their friends and peers
  • __% of internet users watch videos online
A

Some final statistics on video:

  • Cisco represents nearly 80% of all consumer web traffic will consist of videos by 2020.
  • 83% of consumers are willing to share videos they like with their friends and peers
  • 85% of internet users watch videos online
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15
Q

Video Content Strategy & Implementation Practices

What business goal is a powerful, effective medium for messaging, building trust and establishing credibility?

A

Communication

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16
Q

What business goal lowers barriers to purchasing online, seeing products being used and adding context?

A

Sales

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17
Q

What business goal is acheived by using video to better show product value and promote offline sales transactions

A

Lead Generation

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18
Q

What business goal is acheived by users utilzing video for customer education and self-service

A

Customer Service

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19
Q

What business goal creates interest/engagement for brand offerings?

A

Promotion

20
Q

Video Content Tips

Most online videos should be 2 minutes or less so it is important to capture attention _______.

A

Video Content Tips

Most online videos should be 2 minutes or less so it is important to capture attention early.

21
Q

Video Content Tips

True or False?

Shorter is typically better than longer unless educational.

A

Video Content Tips

TRUE.

Shorter is typically better than longer unless educational.

22
Q

Video Content Tips

True or False?

Video should be a highly produced product when possible.

A

FALSE.

Keep it casual - not always necessary to have a highly produced product.

23
Q

Fill in the blank.

_______ _______ - content should be on topic and relevant to user interest

A

Fill in the blank.

Maintain__relevance - content should be on topic and relevant to user interest

24
Q

Onsite Video.

Why would a company want to utilize video onsite instead on a third party side like Youtube?

  • Make website _______
  • Capture customer/prospect _______.
  • Create buzz - _____ distribution
  • Disseminate information more ________.
  • Build product/service interest with a ______ connection
  • ______ conversion/purchase
A

See Below:

25
Q

What onsite video best practice do the following features help with?

  • Stop, Pause, rewind, volume control, size
A

Providing control

26
Q

What onsite video best practice do the following features help with?

  • Consider using text
  • Muisc and images to support video
A

Context

27
Q

What onsite video best practice do the following features help with?

  • Display video topic summary
  • Duration,
  • Thumbnail preview
A

Highlights

28
Q

What onsite video best practice does links and social bookmarks assist with?

A

Ease of Dissemination - Make it easy to share the video with other users (e.g links and social bookmarks)

29
Q

Google is all about providing highly relevant search results to consumers. What video platform did google purchase in 2006?

A

YouTube!!!

30
Q

Name 6 Video Search Engine Optimization (VSEO) Marketer Driven Components:

A

See Below:

31
Q

Name 7 Video Search Engine Optimization (VSEO) Consumer Driven Components:

A

See Below:

32
Q

When using Video on Face you should consider the following:

  • Set __________ (content)
  • Keep it _____.
  • Hyper optimize the first ____ seconds.
  • Select your _______ wisely
  • Include _____.
A

See Below:

33
Q

What are the following Video Attributes used for by marketers?

A

See Below:

34
Q

Video Promotion

Define the Media Type:

Traditional advertising-print, television, radio, display, direct mail, paid search, retail/channel

A

Video Promotion

PAID MEDIA

35
Q

Video Promotion

Define the Media Type:

Customers - Corporate web site, campaign microsite, blog, brand community, Facebook fan page, mobile, etc.

A

Video Promotion

OWNED MEDIA

36
Q

Video Promotion

Define the Media Type:

Super Fans - Referral, Facebook, comments, Twitter (@mentions, @replies), Vine, Blogs, forums, review sites

A

Video Promotion

EARNED MEDIA

37
Q

Video Promotion

What kind of youtube ad is this?

Hint: It appears above the organic results and has a yellow ad icon associated with them.

A

An “In-Search Ad”.

38
Q

Video Promotion

What kind of youtube ad is this?

Hint: These are thumbnail image ads that appear in the upper right corner of the search and watch pages.

A

“Discovery” ads

39
Q

Video Promotion

What kind of youtube ad is this?

Hint: These ads appear at the start of or during regular youTube videos.

A

Video ads

40
Q

True or False?

Youtube video ads can be skipped after the first 5 seconds in which case the full video can be 60 seconds long

A

TRUE.

The ads can be skipped after the first 5 seconds in which case the full video can be 60 seconds long

41
Q

True or False?

Youtube video ads can be skipped after the first 5 seconds in which case the full video can be 30 seconds long

A

FALSE

Youtube video ads can be non-skippable after the first 5 seconds in which case the full video can be 30 seconds long

42
Q

Video Promotions:

What kind of YouTube ad appears as a pop-up displayed across the bottom 20% of the video window, so it’s not as intrusive as other larger pop-ups

A

An Overlay ad

43
Q

True or False:

Overlay add can appear on desktop and mobile platforms.

A

FALSE

YouTube Overlay ads are ads that are only available on YouTube’s desktop platform.

44
Q

Video Promotions:

What kind of YouTube ad is this?

Non-skippable video ads up to 6 seconds that must be watched in the video player before the main video can be viewed. Availability: both desktop and mobile.

A

Bumper Ads

45
Q

Video Promotions

What kind of YouTube ad is this?

Various sized-cards (2mb max) that display promotional content that may be relevant to the feature video, such as products featured in the video. Viewers will only see a teaser for a few seconds (however long the creator designates), or they can click the icon in the top-right corner of the video to view more. Availability: both desktop and mobile.

A

Sponsored Cards

46
Q

Fill in the Earned Video Promotion Optimization Checklist based on the descriptions below.

A

See Below:

47
Q
A

MGT6311 (9 decks)

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