Email Marketing (ch18) Wk10 Flashcards
Name the folowing type of Marketing:
A type of direct digital marketing that uses electronic mail as the marketing communication delivery method..
Email Marketing
_________\_ is used in a number of ways by organizations and marketers for brand and customer loyalty building, acquiring or converting customers, company advertisements, or for communicating promotional offers and more.
E-mail Marketing is used in a number of ways by organizations and marketers for brand and customer loyalty building, acquiring or converting customers, company advertisements, or for communicating promotional offers and more.
True or False?
The number email user Worldwide has continued to decline as other solutions for electronic communications have been introduced.
FALSE:
The number email users worlwide has continued to grow and is projected to grow through 2024.
True or False:
Email has the highest conversion rate at 66% when compared to social media, direct mail and other forms of direct communication
TRUE
True or False?
40% of people use email on an average day.
FALSE.
True or False?
70% of adults who are online use email.
FALSE.
92% of adults who are online use email
True or False:
The frequency with which use email users open marketing is about 50% of the time.
TRUE:
True or False?
Between 50% and 60% of US email users either always or frequently open marketing emails.
FALSE.
Between 20% and 30% of US email users either always or frequently open marketing emails.
Name 5 key email benefits (as it pertains to email Marketing).
Name 5 key email benefits (as it pertains to email Marketing).
- Low cost per contact
- Highly targeted
- Easy to customize/personlize
- Highly measureable
- High ROI
Key Email Benefits(High ROI)
59% of _________\_ say email is their most effective channel in terms of revenue generation.
Key Email Benefits(High ROI)
59% of B2B marketers say email is their most effective channel in terms of revenue generation.
Key Email Benefits(High ROI)
_______\_ emails are incredibly effective: on average 320% more revenue is attributed to them on a per email basis than other promotional emails.
**Key Email Benefits(High ROI)
Welcome**
emails are incredibly effective: on average 320% more revenue is attributed to them on a per email basis than other promotional emails.
Key Email Benefits(High ROI)
Consumers who purchase products through email spend 138% more than those that don’t receive
_____ _____.
Key Email Benefits(High ROI)
Consumers who purchase products through email spend 138% more than those that don’t receive email offers.
When thinking back to the Customer Marketing Model, which components of the model would email marketers most commonly leverage?
When thinking back to the Customer Marketing Model, which components of the model would email marketers most commonly focus on?
- Interest and Engagement
- Customer Retention
*** But email marketers can use all of the components
Name the E-mail Marketing Goal.
Creating interest for products and services to be purchased
Name the E-mail Marketing Goal.
Acquisition - Creating interest for products and services to be purchased
Name the E-mail Marketing Goal.
Letting audeince know about events, new products, product highlights, promotions, etc.
Name the E-mail Marketing Goal.
Awareness - Letting audeince know about events, new products, product highlights, promotions, etc.
Name the E-mail Marketing Goal.
newsletters, special deals for existing customers, referral incentives
Name the E-mail Marketing Goal.
Retention & Loyalty - newsletters, special deals for existing customers, referral incentives
Name 3 examples of E-mail Marketing Goals
Name 3 examples of E-mail Marketing Goals.
- Acquisitions
- Awareness
- Retention & Loyalty