Email Marketing (ch18) Wk10 Flashcards
Name the folowing type of Marketing:
A type of direct digital marketing that uses electronic mail as the marketing communication delivery method..
Email Marketing
_________\_ is used in a number of ways by organizations and marketers for brand and customer loyalty building, acquiring or converting customers, company advertisements, or for communicating promotional offers and more.
E-mail Marketing is used in a number of ways by organizations and marketers for brand and customer loyalty building, acquiring or converting customers, company advertisements, or for communicating promotional offers and more.
True or False?
The number email user Worldwide has continued to decline as other solutions for electronic communications have been introduced.
FALSE:
The number email users worlwide has continued to grow and is projected to grow through 2024.
True or False:
Email has the highest conversion rate at 66% when compared to social media, direct mail and other forms of direct communication
TRUE
True or False?
40% of people use email on an average day.
FALSE.
True or False?
70% of adults who are online use email.
FALSE.
92% of adults who are online use email
True or False:
The frequency with which use email users open marketing is about 50% of the time.
TRUE:
True or False?
Between 50% and 60% of US email users either always or frequently open marketing emails.
FALSE.
Between 20% and 30% of US email users either always or frequently open marketing emails.
Name 5 key email benefits (as it pertains to email Marketing).
Name 5 key email benefits (as it pertains to email Marketing).
- Low cost per contact
- Highly targeted
- Easy to customize/personlize
- Highly measureable
- High ROI
Key Email Benefits(High ROI)
59% of _________\_ say email is their most effective channel in terms of revenue generation.
Key Email Benefits(High ROI)
59% of B2B marketers say email is their most effective channel in terms of revenue generation.
Key Email Benefits(High ROI)
_______\_ emails are incredibly effective: on average 320% more revenue is attributed to them on a per email basis than other promotional emails.
**Key Email Benefits(High ROI)
Welcome**
emails are incredibly effective: on average 320% more revenue is attributed to them on a per email basis than other promotional emails.
Key Email Benefits(High ROI)
Consumers who purchase products through email spend 138% more than those that don’t receive
_____ _____.
Key Email Benefits(High ROI)
Consumers who purchase products through email spend 138% more than those that don’t receive email offers.
When thinking back to the Customer Marketing Model, which components of the model would email marketers most commonly leverage?
When thinking back to the Customer Marketing Model, which components of the model would email marketers most commonly focus on?
- Interest and Engagement
- Customer Retention
*** But email marketers can use all of the components
Name the E-mail Marketing Goal.
Creating interest for products and services to be purchased
Name the E-mail Marketing Goal.
Acquisition - Creating interest for products and services to be purchased
Name the E-mail Marketing Goal.
Letting audeince know about events, new products, product highlights, promotions, etc.
Name the E-mail Marketing Goal.
Awareness - Letting audeince know about events, new products, product highlights, promotions, etc.
Name the E-mail Marketing Goal.
newsletters, special deals for existing customers, referral incentives
Name the E-mail Marketing Goal.
Retention & Loyalty - newsletters, special deals for existing customers, referral incentives
Name 3 examples of E-mail Marketing Goals
Name 3 examples of E-mail Marketing Goals.
- Acquisitions
- Awareness
- Retention & Loyalty
Name four types of emails used in marketing.
Name four types of emails used in marketing.
Name three (3) appropriate KPI’s to track for Promotional Emails.
Name three (3) appropriate KPI’s to track for Promotional Emails.
Name four (4) appropriate KPI’s to track for Informational Emails.
Name four (4) appropriate KPI’s to track for Informational Emails.
Based on the description below, describe what type of company this is.
A company which offers email marketing or bulk emails services. It may provide tracking information showing the status of email sent to each member of an address list. It also often provides the ability to segment an address list into interest groups or categories, allowing the user to send targeted information to people who they believe will value the correspondence
Email Service Provider (ESP)
Choose the typical services that an Email Service Provider(ESP) may offer.
- Ability to create multiple templates and campaigns
- Email accounts to the general public
- Ability to A/B test and segment customers
- Dynamic personalization
- Ensure delivery (white list)
- Email filtering and folder functionality
- Email client compatibility testing
- Analytics
Choose the typical services that an Email Service Provider(ESP) may offer.
- Ability to create multiple templates and campaigns
- Email accounts to the general public
- Ability to A/B test and segment customers
- Dynamic personalization
- Ensure delivery (white list)
- Email filtering and folder functionality
- Email client compatibility testing
- Analytics
For E-mail marketers, what is the significance of this slide?
For E-mail marketers, what is the significance of this slide?
Consumers are still inherently cautious about opening emails from an organization they don’t recognize and also concerned about clicking on links to sites that are unfamiliar to them.
Highlight the E-mail Structure Considerations mentioned in the lecture.
- Sender Info
- Subject Line
- Character Colors
- Email Copy/Content
- Use of Imagery
- Return Receipt Request
- Call(s) to Action (CTA)
- Layout
- Mobile Email
Highlight the E-mail Structure Considerations mentioned in the lecture.
- Sender Info
- Subject Line
- Character Colors
- Email Copy/Content
- Use of Imagery
- Return Receipt Request
- Call(s) to Action (CTA)
- Layout
- Mobile Email
What are the four components of the Email Copy/Content portion of an email?
What are the four components of the Email Copy/Content portion of an email?
- Header
- Greeting
- Body
- Footer
When use thoughtfully Imagery can be very helpful to _____ information and _____ consumers to further engage with the brand.
When use thoughtfully Imagery can be very helpful to convey information and entice consumers to further engage with the brand.
What component of the marketing email does the picture below represent?
What component of the marketing email does the picture below represent?
Call to Action (CTA)
Many users check emails on their mobile device so its important that the email marketer use an email that will render well on any platform. What is this the term for this?
“Responsive Design”
As a maketer, you can become black-listed if you do not follow the practice of ______-_______ (opt in ) emails
As a maketer, you can become black-listed if you do not follow the practice of Permission-Based(opt in ) emails.
Name 3 Best Practices of email marketing Permission-Based (Opt-in)
Name 3 Best Practices of email marketing Permission-Based (Opt-in)
Name the 6 ways to Build a Permission-Based Email Database
Name the 6 ways to Build a Permission-Based Email Database
What is the least favored method for building an email database?
What is the least favored method for building an email database?
- Buying a list
Buying a list - there are companies that will sell a list of email addresses that are allegedly targeted (e.g mail fishermen, female doctors, etc.). It’s important to note that although you are allowed to send one unsolicted email to anyone, they must ______to receive additional emails.
Buying a list - there are companies that will sell a list of email addresses that are allegedly targeted (e.g mail fishermen, female doctors, etc.). It’s important to note that although you are allowed to send one unsolicted email to anyone, they must opt-in to receive additional emails.
As soon as an end user signs up for marketing emails they should receive a _______ ______.
As soon as an end user signs up for marketing emails they should receive a Welcome Email.
After a user signs up for email marketing how long should it take for them to receive a welcome email?
Immediately!!!
Fill in the blanks regarding email marketing frequency.
- Avoid too many emails that ________inboxes and ______\__ messaging
- Frequency interests likely _____\_ over time
- Strike a _____\_ between intruding/annoying(too much) and unmemorable (too little)
Fill in the blanks regarding email marketing frequency.
- Avoid too many emails that clutter inboxes and repeat messaging
- Frequency interests likely change over time
- Strike a balance between intruding/annoying(too much) and unmemorable (too little)
Product-Related Emails:
One way to send Product-Related Emails is to leverage the products purchase history for a consumer and send an email reminder that it’s time to ______.
Product-Related Emails:
One way to send Product-Related Emails is to leverage the products purchase history for a consumer and send an email reminder that it’s time to restock.
Fill in best practices for Markerter Email personalization.
- Leverage customer ________ to address personally.
- Use ________\_ data to customize messaging (e.g age, gender, location)
- Draw on ___________ data to target customer interest(e.g. products purchased, products looked at)
Fill in best practices for makerter Email Personalization.
- Leverage customer name to address personally.
- Use demographic data to customize messaging (e.g age, gender, location)
- Draw on behavioral data to target customer interest(e.g. products purchased, products looked at)
A page that gives subscribers a choice in the emails they get from you (such as content or frequency) in addition to the option of unsubscribing. This way, subscribers can opt down instead of completely opting out.
E-mail Preference Center:
Email Marketing Testing & Measurement:
Name four (4) metrics that will help with measuring customer interactions with email marketing.
Email Marketing Testing & Measurement:
Name four (4) metrics that will help with measuring customer interactions with email marketing.
- open rate
- click-through rate
- opt out rate
- forward rate
Email Marketing Testing & Measurement:
What type of testing will assit in measuring subject line, content and call to action effectiveness?
A/B Testing.
The following KPI’s are used to track the performance of what type of emails?
- Open rate
- Download rate
- Forward rate
- Database growth rate
Informational Emails
