Mobile Marketing (ch7) Wk8 Flashcards
In 2020 there were ___ Billion unique mobile internet users.
In 2020 there were 4.28 Billion unique mobile internet users.
The expected mible device usage compounded anual growth rate is between __% and __% in major regions and contries across the globe.
The expected mible device usage compounded anual growth rate is between 50% and 70% in major regions and contries across the globe.
True or False?
28% of all web traffic is mobile.
FALSE
55% of all web traffic is mobile. especially since mobile devices are diversified and less expensive in some countries.
What is average number of hours Smartphones are used per day by owners?
4+ Hours
Name the following Key Mobile Phone Characteristic that matters to marketers:
Mobile phones tend to be personal devices that are used by a single individual.
Key mobile Phone characteristics
Personalization
Name the following Key Mobile Phone Characteristic that matters to marketers:
Another key point about mobile phones is that most consumers keep them within arms reach at nearly all times.
This provides the opportunity for marketers to engage consumers in a very timely manner, and leverage location services to ensure more effective and efficient communication.
Key mobile Phone characteristics
Proximity - almost always carried.
Name the following Key Mobile Phone Characteristic that matters to marketers:
Additionally, most consumers keep their phones on 100% of the time. As mentioned previously, this permits marketers to reach consumers In a time sensitive fashion to serve up content and promotions more effectively.
Key Mobile Phone Characteristics
Always on.
What Key mobile phone characteristic is the following paragraph associated with?
Users can also set up and use payment services such as Googlepay, Vernmo and Squarecash which are connected to user’s bank account. In addition to these methods users can also leverage payment capabilities to a specific mobile app. For example, apps such as Lyft, Amazon, and Groupon also have the ability to tether a bank account to their shopping platforms.
Payment transaction capabilities.
Name the following key mobile phone characterisic that may be important to marketers.
The ability to record video, take pictures, capture audio, draw, etc on a mobile phone allow users to not only capture moments and thoughts, but to also easily share them via text and social platforms.
As such, a majority of content on the web is user generated. This provides opportunity for marketers to further engage customers, obtain feedback about their offerings, and encourage more immersive interactions.
Native content creation functionality
Key Mobile Phone Characterstics:
Name all 9 Key Mobile Phone Characteristics noted in Week 8 Lesson 2 lecture
Key Mobile Phone Characterstics:
Mobile Application Considerations:
What are high level considerations when developing a mobile application?
Mobile Application Considerations:
What are high level considerations when developing a mobile application?
- Goals
- Customer Strategy
- Platform and Buildout
What Application Consideration are we trying to establish by asking the following questions?
- What problems will it solve for the customer
- what are the benefits of using it?
- Do our customers currently use apps?
- If not, how will we entice behavior change?
- How is it different from existing options?
- What are we trying to accomplish with the app in terms of sales, advocacy, frequency of engagement, branding, etc?
Goals
What mobile application considerations are establishing by viewing the following attributes?
- Personas
- Social Listening
- Buyer Journey
- User Stories
- User Feedback
Customer Strategy
When reviewing mobile application considerations and building customer strategy how does “user stories” assist in the process?
User stories are equal to ___________
When reviewing mobile application considerations and building customer strategy how does “user stories” assist in the process?
User stories are equal to “use cases“
When building out the mobile platform and buildout we need to think about the _________ and the ____________.
When building out the mobile platform and buildout we need to think about the backend and the frontend
What does the backend of a mobile application consist of?
The Operating Systen & Data
What is the frontend of a mobile app focus on?
User Experience or “UX”
Mobile Channels:
What is SMS?
SMS stans for Short Message Service, and it’s the most common form of text messaging used today
Mobile Channels:
What is MMS
MMS stands for Multimedia Messaging Service. With MMS is that you can send, multimedia in your messages. This includes media such as videos, pictures, audio clips and GIFs and more.
Identify the type of mobile marketing channel.
Marketing channel used by businesses to interact and engage with consumers at strategic locations. This communication is triggered by a tiny hardware device These devices transmit location-triggered rich notifications to smartphones nearby.
Proximity Marketing
Proximity/Bluetooth Beacons
What Mobile channel are designed to create highly engaging consumer experiences?
Augented Reality/Virtual Reality
AR/VR
What mobile channel allows for Native functionality on your mobile device and also utilizes push notifications.
mobile “Applications”
What channel do we want to consider using “responsive design” to address different device types and screen sizes?
Mobile Sites.
Name the following type of Mobile Channel.
Type of barcode, or scannable pattern, that contain various forms of data, like website links, text, account information, etc.
QR Code or Quick Response
QR code takes the place of what in many poorer countries?
QR codes take the place of mobile payments when the technology doesn’t exist.
Name five types of Mobile advertising.
Name five types of Mobile advertising
- SMS Ads
- WAP Display Ads
- Search Ads
- App Display Ads
- Push Notifications
Mobile Implementation:
What type of Implementations contains a text message pushed to the user that leads to a landing page to purchase a product.
Mobile-based offers
What kind of Mobile Implementation is Starbucks utilizing with this mobile app?
This is an example of Mobile Loyalty.
What kind of Mobile Implementation is Delta utilizing with this mobile app?
Mobile Ticketing
Circle the options that should be utilized for Mobile Implementation Best Practices.
- Relevance - content, promotions
- Avoid Spam - ensure opt in communication
- Addressability - personalization
- Telemarketing - call users to market products
- Easy Interaction - limit user tasks
- Geo-Targeting - location specific marketing
- Integration - complement other marketing activities
- Make User applications mandatory - force users to download application.
Circle the options that should be utilized for Mobile Implementation Best Practices.
- Relevance - content, promotions
- Avoid Spam - ensure opt in communication
- Addressability - personalization
- Telemarketing - call users to market products
- Easy Interaction - limit user tasks
- Geo-Targeting - location specific marketing
- Integration - complement other marketing activities
- Make User applications mandatory - force users to download application.
