Search Engine Optimization (Ch 8) Wk5 Flashcards
The practice of optimizing a website to achieve the highest possible ranking on the search engine results pages (SERPs)
Search Engine Optimization (SEO)
All the links from pages on external domains pointing to pages on your own domain.
Backlink
A technique for creating content that is specifically designed to attract links from other web pages.
Link bait
Programs that travel the web, following links and building up the indexes of search engines.
Search engine spiders
Achieved by making changes to the HTML code, content and structure of a website, making it more accessible to search engines and by
extension, easier for users to find.
On-page optimization.
Generally focused on building links to the website and
covers activities like social media and digital PR.
Off-page optimization.
Search engine optimization is a fairly technical practice but it can easily be broken down into five main areas:
- A search engine _______ website structure
- A well-researched list of ________.
- Content _______ to target those keywords
- ______ popularity
- User _______.
Search engine optimization is a fairly technical practice but it can easily be broken down into five main areas:
- A search engine friendly website structure
- A well-researched list of keywords
- Content optimized to target those keywords
- Link popularity
- User insights.
What is the key to a search engine friendly website?
The key is to make sure that there are ______ ______ _____ to each page you want the search engines to index.
The key is to make sure that there are direct HTML links to each page you want the search engines to index.
The user behaviour relating to _____ ______ differs from traditional mobile search. This may seem obvious, but you have to make a conscious effort to accommodate ______ _______ in your Mobile SEO strategy.
The user behaviour relating to voice search differs from traditional mobile search. This may seem obvious, but you have to make a conscious effort to accommodate voice search in your Mobile SEO strategy.
Google Now on Tap is a Google ______ ______ that has _______ awareness.
Google Now on Tap is a Google voice search that has contextual awareness.
What are the four things to consider when choosing a keyword?
What are the four things to consider when choosing a keyword?
- _____________ - the number of times a specific keyword is searched for in a specific time frame.
- __________ - the process of evaluating how difficult it is to rank in Google’s organic search results for a specific term.
- _________- likelihood that the searcher using that key phrase is going to convert on your site?
- __________ - average value per prospect attracted by the keyword
What are the four things to consider when choosing a keyword?
- Search Volume - the number of times a specific keyword is searched for in a specific time frame.
- Competition - the process of evaluating how difficult it is to rank in Google’s organic search results for a specific term.
- Propensity to convert - likelihood that the searcher using that key phrase is going to convert on your site?
- Value per lead - average value per prospect attracted by the keyword
Search engines consider context in three ways:
- __________ - Google tries to match your query to what you are asking rather than the individual words used. “Song about evil ducks” gives you “March of the Sinister Ducks” as a result, rather than a page with those specific keywords.
- _________ – Google reads your pages’ keywords to find out what they are about, conceptually.
- ______ _______ – Google ______ ______ to each other, like showing Alan Moore as author of March of the Sinister Ducks and offering related results for his work.
Search engines consider context in three ways:
- User intention - Google tries to match your query to what you are asking rather than the individual words used. “Song about evil ducks” gives you “March of the Sinister Ducks” as a result, rather than a page with those specific keywords.
- Your content – Google reads your pages’ keywords to find out what they are about, conceptually.
- Relating concepts – Google relates concepts to each other, like showing Alan Moore as author of March of the Sinister Ducks and offering related results for his work.
Generally, the more votes a website receives, the more _____ it becomes, the more important it is deemed and the better it will ____ on search engines.
Generally, the more votes a website receives, the more trusted it becomes, the more important it is deemed and the better it will rank on search engines.
Links help send signals of ______.
Links help send signals of trust.
Links help to validate ________
Links help to validate relevance
The visible text that forms a link is called?
Anchor Text is the visible text that forms the link. This is the text that should contain the keyword you are targeting.
Includes things such as search engine optimization, paid
listings and other search-engine related services and functions that will increase exposure and traffic to your Web site.”
Search Engine Marketing
What happens to search results after the 5th position on the SERP?
Less than a 5% Click-Through Rate
True or False:
Google uses the same searching algorithm for both localized searches and standard organic searches.
FALSE
