Display Advertising (ch 12) Wk2 Flashcards
True or False:
Digital Advertising spend is trending to overtake TV ad spend in the next few years.
True
Programmatic ad buying is the use of ________ to purchase digitall advertising.
Programmatic ad buying is the use of software to purchase digitall advertising.
True or False
Building brand awareness in NOT a Display Advertising Goal.
False:
True or False
Increase share of voice is a display Advertising Goal
True
Which of the following are Display Advertising Goals?
- Create consumer demand
- Inform consumers
- encourage conversions
- Build brand loyalty
Which of the following are Display Advertising Goals?
- Create consumer demand
- Inform consumers
- Increase sales
- Build brand loyalty
True or False
Drive response and sales is a Display Advertising Goal.
True
What is the average Click Through Rate for Google Display advertising?
Average CTR for Display advertising = 0.46%
What is the average Click Through Rate for Google Search Network?
Average CTR for Google Search Network = 3.17%
Try and see if you can name 5 types of Display Ads.
Types of Display Ads
- Banner Ads - Images or Animations
- Pop Up - Pop under ads
- Interstitial ads
- Floating Ads
- Wallpaper Ads
Definition:
These ads are designed to be placed between content, and are typically displayed at transition points in an app flow, such as between activities, during a pause, or between levels in a game.
Interstitial Ads
Name the 3 largest Common Display Ad Sizes.
- Skyscraper
- Wide Skyscraper
- Half Page
Definition:
The length of time a user remains exposed to an ad after first engaging with it.
Dwell Duration
True or False:
In principle vertical ad units are most likely to viewed more regularly and for longer periods of times.
True
Choose One:
The optimal placement for ad position is:
- Directly Above the Fold
- Top of the Page
- Directly Below the fold
The optimal placement for ad position is:
- Directly Above the Fold
- Top of the Page
- Directly Below the fold
What type of ad allows you to serve personalized ads based on data sets you provide - location, interest, language, device, behavior among other metrics?
Dynamic Creative Optimization Ads
Definition:
Ads shown based upon a web pages Ad Copy and the ads associated relevance.
Contextual Ad
What method of ad serving allows for a cookie-based technology that uses simple Javascript code to anonymously ‘follow’ your audience all over the Web and encourage the behavoir below
Retargeting
An online advertising network or ad network is a company that connects ________ to _________ that want to host advertisements
An online advertising network or ad network is a company that connects advertisers to websites that want to host advertisements
What entity provides the following value?
- Help advertisers publish advertisement at scale
- Ensuring ads are delivered to sites that align with the advertisers target audience behaviours and
demographics. - Help geo target ads based upon the user’s location when needed
- Provide useful analytics, such as number of views, how many times an ad was clicked, etc
Ad Networks
Name four Display ad payment models
Name four Display ad payment models
- CPM - Cost per mille (1,000 impressions)
- CPC - Cost per click
- CPA - Cost per aquisition
- Fixed/cost/flat rate (per time interval)
CPM – Cost per mille equal how many impressions?
Cost per mille ( 1000 impressions)
The ability to track data is a distinct advantage for advertising utilizing Display advertising. Name 5 peices of data that can be tracked.
The ability to track data is a distinct advantage for advertising utilizing Display advertising. Name 6 peices of data that can be tracked.
- Impressions
- Clicks
- Time of day
- Device/OS
- Region
Name a type of display add that is aimed at engaging the end user with enticing them to click, press a button or otherwise promote an emotional response.
Interactive display ad
