Social Media Marketing (ch17) wk11

Question 1

__% of all time spent online is allocated to social media interaction.

Answer 1

30% of all time spent online is allocated to social media interaction.

Question 2

Name the top two Social Site Globally in 2021.

Answer 2

• Facebook
• YouTube

Question 3

Name the Srategic use of Social Media.

A fundamental aspect of social media, is that it provides the opportunity for two-way communication between the brand and consumers. Therefore, organizations can leverage this channel to support its promotional activities

Answer 3

Name the Srategic use of Social Media.

• Communication and outreach

Question 4

Name the Srategic use of Social Media.

Paid media can be used across social for advertising purposes to help create new brand recognition, as well as keeping products/services top-of-mind for consumers

Answer 4

Name the Srategic use of Social Media.

Advertising & Awareness

Question 5

Name the Srategic use of Social Media.

Social is also conducive to filling the _____** funnel via **___\_ ________ initiatives, that translate to direct sales for an organization.

Answer 5

Name the Srategic use of Social Media.

Social is also conducive to filling the sales** funnel via **lead generation initiatives, that translate to direct sales for an organization.

Question 6

Name the Srategic use of Social Media.

What can help the marketer make product modifications that better align with customer needs, identify new product and service offerings, better position and promote current offerings and so forth?

Answer 6

Name the Srategic use of Social Media.

• Insights & Research

Question 7

Name the Srategic use of Social Media.

Building, maintaining, and managing groups of prospective customers, existing customers, industry influencers and experts, and others that can help an organization maximize its goals is at the heart of social media marketing.

Answer 7

Name the Srategic use of Social Media.

• Community Management

Question 8

Name the Srategic use of Social Media.

Creating brand trust and credibility through thought leadership, is also a common goal. Part of the overall customer experience includes

Answer 8

Name the Srategic use of Social Media.

• Support and customer service

Question 9

Name the Srategic use of Social Media.

Social media lends itself to being a channel of open communication, expressing positive and negative comments. Therefore, monitoring social media for brand mentions, and having a plan to correct brand attacks if and when they occur.

Answer 9

Name the Srategic use of Social Media.

• Reputation Management

Question 10

Name the Srategic use of Social Media.

Social links and measures of engagements such as likes and comments, can have a positive impact on an organization’s ___ efforts.

Answer 10

Name the Srategic use of Social Media.

Social links and measures of engagements such as likes and comments, can have a positive impact on an organization’s SEO efforts.

Question 11

_______ is by far the most popular social media marketing channel for business to consumer marketers, and also the number one social channel for business to business marketers.

Answer 11

Facebook is by far the most popular social media marketing channel for business to consumer marketers, and also the number one social channel for business to business marketers.

Question 12

Social Media Platform Used by Business Marketers

Within the B2B environment, we see _______ as a close second to Facebook, followed by _______ in the third most frequently used spot.

Answer 12

Social Media Platform Used by Business Marketers

Within the B2B environment, we see LinkedIn as a close second to Facebook, followed by Instagram in the third most frequently used spot.

Question 13

Social Media Platform Used by Business Marketers

For B2C, Facebook is first followed by _____\_ and _______ are in the second and third positions respectively

Answer 13

Social Media Platform Used by Business Marketers

For B2C, Facebook is first followed by Instagram and YouTube are in the second and third positions respectively

Question 14

What are we trying to accomplish with the following activities?

Answer 14

Establish Social Media Goals

Question 15

When establishing Social Media Goal objectives explain what the acronym SMART stands for when creating objectives.

Answer 15

SMART = specific, measureable, attainable, relevant, time-bound

Question 16

Consider Content Size and Type for social media marketing best practices

__% of people who are primarily visual learners.

Answer 16

Consider Content Size and Type for social media marketing best practices

65% of people who are primarily visual learners.

Question 17

Consider Content Size and Type for social media marketing best practices

How many seconds is the average attention span of an adult online user?

Answer 17

8 seconds.

Question 18

Consider Content Size and Type for social media marketing best practices

_______ is the nummber of brand impressions people face eacy day.

Answer 18

Consider Content Size and Type for social media marketing best practices

3000 is the nummber of brand impressions people face eacy day.

Question 19

What Best Practice does the following cover when it comes to social media best practices

Answer 19

What Best Practice does the following cover when it comes to social media best practices

• Transparency & Credibility