Brainscape's Knowledge GenomeTM


Top Flashcards (Certified)
All Flashcards

MGT6311 > Conversion Optimization and Data Analytics (ch) wk13 > Flashcards

Conversion Optimization and Data Analytics (ch) wk13 Flashcards

1
Q

What does CRO stand for?

A

Conversion Rate Optimization

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
2
Q

The following is just a small example desired outcomes when conducting CRO activities. What term is used to describe the list below?

  • Increase traffic
  • Enhance engagement
  • Improve conversion
A

Conversion Rate Optimization Goals

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
3
Q

For any company the website is the ____ for online presence

A

For any company the website is the hub for online presence

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
4
Q

CRO - Email:

Name 6 important factors for CRO for emails.

A

CRO - Email

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
5
Q

CRO Dispaly Ads

What is the marketer testing the difference of in the following image for purposes of CRO?

A

CRO Dispaly Ads

Product vs Person (imagery testing)

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
6
Q

CRO Dispaly Ads

What is the marketer testing the difference of in the following image for purposes of CRO?

A

CRO Dispaly Ads

Text only vs Imagery

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
7
Q

CRO - Search Ads:

Name the four missing test criteria for search ads.

A

CRO - Search Ads:

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
8
Q

CRO

What is the term used for testing the effectiveness and response for the following images?

A

CRO

Organic Social Media testing

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
9
Q

CRO - Landing Pages

Fill in the blanks on items that can be tested an optimized on landing pages.

A

CRO - Landing Pages

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
10
Q

CRO - E-Commerce

Fill in the blanks for items to test when conducting CRO E-Commerce results

A

CRO - E-Commerce

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
11
Q

Conversion Optimization and Data Analytics: Testing Methodologies

What Type of Testing methodology is depicted below for testing conversion rates?

A

Conversion Optimization and Data Analytics: Testing Methodologies.

A/B Testing or “Split Testing”.

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
12
Q

Conversion Optimization and Data Analytics: Testing Methodologies

In a _________ test a number of elements are tested simultaneously to determine which combination provides the best results

A

Conversion Optimization and Data Analytics: Testing Methodologies

In a Multivariate test a number of elements are tested simultaneously to determine which combination provides the best results

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
13
Q

Name the 6 CRO Process Steps for a company website.

A

Name the 6 CRO Process Steps for a company website.

  1. Gather the Data
  2. Analyze the Data
  3. Correct flaws within the website
  4. Design tests
  5. Implement changes
  6. Assess & Repeat
How well did you know this?
1
Not at all
2
3
4
5
Perfectly
14
Q

CRO tools/technologies.

Name Google’s CRO Tool.

A

CRO tools/technologies.

Name Google’s CRO Tool.

  • Google Optimize
How well did you know this?
1
Not at all
2
3
4
5
Perfectly
15
Q

CRO Tools

Name two enterprise class CRO Tools.

A

CRO Tools

  • Optimizely
  • VWO
How well did you know this?
1
Not at all
2
3
4
5
Perfectly
16
Q

Digital and Website Analytics

Read the paragraph(s) below and select the appropriate Data Consideration

Once this data is available, the marketer can get consumed by it if there’s not a clear set of goals and objectives established for ______ ______. What I’m intending to emphasize here is the importance of knowing what it is that the marketer wants to affect.

Remember, data is only going to show a marketer what has happened. It might not be clear why certain things have happened

A

Digital and Website Analytics

Once this data is available, the marketer can get consumed by it if there’s not a clear set of goals and objectives established for decision** **making. What I’m intending to emphasize here is the importance of knowing what it is that the marketer wants to affect.

Remember, data is only going to show a marketer what has happened. It might not be clear why certain things have happened

17
Q

Digital and Website Analytics

Read the paragraph(s) below and select the appropriate Data Consideration

One approach to data involves assimilating the data such that the marketer can observe important patterns in consumer behaviors. This is commonly referred to as ____ _______. These patterns may indicate core interests and needs, as well as depict customer challenges and unmet needs. As you probably know from your other courses, there are business and data intelligence tools that can help identify these patterns.

A

Digital and Website Analytics

Read the paragraph(s) below and select the appropriate Data Consideration

One approach to data involves assimilating the data such that the marketer can observe important patterns in consumer behaviors. This is commonly referred to as data mining. These patterns may indicate core interests and needs, as well as depict customer challenges and unmet needs. As you probably know from your other courses, there are business and data intelligence tools that can help identify these patterns.

18
Q

Digital and Website Analytics

Read the paragraph(s) below and select the appropriate Data Consideration

An alternative or what I think of as a top-down approach to data analysis involves constructing decision trees and creating _________ about how marketing related actions will affect consumer behaviors. In this scenario, the marketer is implementing specific changes and testing them to determine whether or not they have the desired positive outcome.

A

Digital and Website Analytics

Read the paragraph(s) below and select the appropriate Data Consideration

An alternative or what I think of as a top-down approach to data analysis involves constructing decision trees and creating hypotheses about how marketing related actions will affect consumer behaviors. In this scenario, the marketer is implementing specific changes and testing them to determine whether or not they have the desired positive outcome.

19
Q

Digital and Website Analytics

Read the paragraph(s) below and select the appropriate Data Consideration

For the inquisitive and continuous process improvement minded marketer this is a never-ending process. Naturally, marketers want to keep a close eye on consumer behaviors such that both opportunities for improvement as well as problem areas can be addressed as quickly as possible. Therefore, regular __________ is essential.

A

Digital and Website Analytics

Read the paragraph(s) below and select the appropriate Data Consideration

For the inquisitive and continuous process improvement minded marketer this is a never-ending process. Naturally, marketers want to keep a close eye on consumer behaviors such that both opportunities for improvement as well as problem areas can be addressed as quickly as possible. Therefore, regular monitoring is essential.

20
Q

Digital and Website Analytics

Read the paragraph(s) below and select the appropriate Data Consideration

This was developed by Google to help marketers better track consumers at the individual level, knowing that they are likely to be using more than one device in their digital journey.

A

Digital and Website Analytics

Read the paragraph(s) below and select the appropriate Data Consideration

This was developed by Google to help marketers better track consumers at the individual level, knowing that they are likely to be using more than one device in their digital journey.

  • Universal analytics
21
Q

Digital and Website Analytics

What are three important questions to ask when analyzing website data?

A

Digital and Website Analytics

What are three important questions to ask wen analyzing website data?

22
Q

Digital and Website Analytics

What metrics can help you with analyzing websites to determine what consumers have done within the website?

A

Digital and Website Analytics

What activities can help you with What have users/consumers done?

  • Views
  • Clicks
  • User Paths
  • Conversions
  • Social Mention
23
Q

Digital and Website Analytics

A ________ ______\_ shows you where your users are dropping off along the conversion path. You can use it to figure out where the most opportunity is to make improvements.

A

Digital and Website Analytics

A funnel analysis shows you where your users are dropping off along the conversion path. You can use it to figure out where the most opportunity is to make improvements.

24
Q

Digital and Website Analytics

During Funnel Analysis you want to find out why consumers are falling out of the funnel. Using Auvanish Kaushnick’s three-pronged approach to we analytics provides a freamework for wholelistically assessing the effectiveness of a website.

Which area of the framework do the following activities fall under?

ClickStream

  • Click Density Analysis
  • Segmentation
  • Key Metrics, Search
  • Intent Inferences
A

Digital and Website Analytics

BEHAVIOR

25
Q

Digital and Website Analytics

During Funnel Analysis you want to find out why consumers are falling out of the funnel. Using Auvanish Kaushnick’s three-pronged approach to we analytics provides a freamework for wholelistically assessing the effectiveness of a website.

Which area of the framework do the following activities fall under?

Research

  • Customer satisfaction
  • A/B Testing
  • Usability, FMH
  • “Voice of customer”
A

Digital and Website Analytics

EXPERIENCE

26
Q

Digital and Website Analytics

During Funnel Analysis you want to find out why consumers are falling out of the funnel. Using Auvanish Kaushnick’s three-pronged approach to we analytics provides a freamework for wholelistically assessing the effectiveness of a website.

Which area of the framework do the following activities fall under?

Orders/Leads

  • Revenue. How,Why
  • Conversion Rates
  • Problem Resolution
  • Nuances of Outcomes
A

Digital and Website Analytics

OUTCOMES

27
Q

Digital and Website Analytics

The following are some of the more common areas that marketers assess. Choose the consideration based on the description.

Where are visitors coming from? In some instances, they may be coming through a direct link or a direct website address, so they’re typing in www.yourorganization’swebsite.com. They may be coming through paid search, through display ads, through social media links. They may be coming through third-party site links.

A

Digital and Website Analytics

Traffic Source

28
Q

Digital and Website Analytics

The following are some of the more common areas that marketers assess. Choose the consideration based on the description.

Demographics can also be gleaned and then be used to help tweak the types of content and copy on the site as well as helping to tailor the consumer’s experience. Fortunately, analytics packages do a fairly good job of providing these to help the marketer make better decisions.

A

Digital and Website Analytics

AUDIENCE CHARACTERISTICS

29
Q

Digital and Website Analytics

The following are some of the more common areas that marketers assess. Choose the consideration based on the description.

This is really where the buck stops. Fundamentally our website should be encouraging the consumer to convert.

A

Digital and Website Analytics

Conversion Analysis

30
Q

Digital and Website Analytics

These can be used to show information such as where consumers are spending time on a website, where they’re coming from geographically. Or for that matter, what their source is coming into the site across the web.

A

Digital and Website Analytics

Heat Map

31
Q

Digital and Website Analytics

We can use ____** **_____\_ to determine what types of organic searches are driving consumers to our site. As well as, if we have a search button on our site, what types of things are consumers searching for while on our site?

A

Digital and Website Analytics

We can use word** **clouds to determine what types of organic searches are driving consumers to our site. As well as, if we have a search button on our site, what types of things are consumers searching for while on our site?

MGT6311 (9 decks)

Brainscape helps you reach your goals faster, through stronger study habits.
© 2025 Bold Learning Solutions. Terms and Conditions