Use of Technology in Global markets, Flashcards
Use of technology in global markets including ;
distribution of products
e-commerce
social media campaigns
Define distribution
**the process of delivering products or services from the producer to the consumer. **
Define social media campaigns
coordinated marketing efforts using social media platforms to promote a brand, product, or service.
Use of technology in The distribution of products
advancements in distribution technology have streamlined the global supply chain,allowing companies manage and deliver products worlwide .As customer expectations for fast and reliable delivery increase ,Automated warehousise and real-time tracking systems ensure products reas consumer quickly and accurately.
Effect=investing in these technologies helps meet consumer demand and stay competitve ,therefore leads to more sales and profits
example =Amazon uses advancedd tech such as automated warehouses and sophisticated network for fast ad reliable delivery
Use of technology in global markets, in E-commerce
E-commerce has allowed business to reach customers across borders instantly.With rising customer expectations for seamless shopping experiences ,online platforms and secure payment systems play a critical role in meeting demands and drive global trade .
Companies should focus on optimizing their e-commerce platforms and logistics to enhance customer satisfaction and boost sales
Reduced Competitiveness: Without advanced distribution technology, businesses may struggle to meet customer expectations for fast delivery, leading to lost sales to more efficient competitors.
Limited Market Reach: Ignoring e-commerce limits a company’s ability to tap into global markets, reducing potential customer base and revenue streams.
Weaker Brand Presence: Failing to engage in social media campaigns can result in lower brand visibility and engagement, making it harder to connect with and attract modern consumers.
Decreased Customer Satisfaction: Without leveraging these technologies, businesses may fall short of customer expectations for convenience, speed, and personalization, leading to dissatisfaction and reduced loyalty.
overall message for Usin technologies advanced distribution systems, e-commerce platforms, and social media campaigns
stay competitive in global markets. These technologies help businesses meet rising customer expectations for speed, convenience, and engagement. Neglecting these tools can lead to reduced market reach, weaker brand presence, and decreased customer satisfaction, ultimately disadvantaging businesses in a competitive landscape.
Social Media Campaigns
Social media campaigns have become a powerful tool for global marketing, enabling brands to connect with diverse audiences in real-time. As customer expectations for personalized and engaging content grow, companies leverage targeted content and influencer partnerships to build brand awareness, engage with customers, and drive sales across different regions. To maximize effectiveness, businesses should consistently create and adapt content that resonates with their target audiences across various social media platforms.
example =Nike has successfully used social media campaigns to connect with global audiences, leveraging influencers and targeted content to engage customers and drive brand loyalty, particularly through platforms like Instagram and TikTok.