E-COMMERCE and Benefits to a business of having a global brand Flashcards
To explore the Role of E-commerce and how it has affected Global businesses
examples -Key Online and Digital Technologies
1.Websites offer access to businesses globally.
2.Automated processes streamline order management.
3.Free/low-cost online tools facilitate tasks like designs
4.The internet serves as a platform for market research and rapid data distribution.
5.Mobile devices enhance communication with stakeholders.
M-commerce
it involves conducting business via mobile devices over internet connections. consumers can use Wap connections to purchase items.
what is Ecommerce
**companies and individuals that buy and sell good n services over the internet
The Role of E-COMMERCE in global business environment include…
- Cost savings-can Outsource admins or workers
- Access to global markets-rise in rev and profits
- Making money more efficient
- Making order fulfillment faster
Modern technoligies such as E-commerce have revolutionised the business landscapes providing what ?
- .secure payment platforms
- .continuous access to online shooping
- .international transactions
- .digital product distribution
E-commerce strategies that support the business as a whole.
1.International shipping :without marking in new markets the business may fail to capture market share.
2.Branded website:increase brand awareness and demand
3.wholesale oniline:Partnering with a business in another country and using their established customer base and distribution channels
4.Local market URL:develop and maintain a website in the foreign country.
why does eBusiness utilize information and communication technologies to operate
this results in
1.reduced cost
2.broaden customer reach
3.expedite order fullfilment
overall message of e-commerce
1.e-commerce has helped to increased opportunities for global businesses
2.It provides opportunities for global businesses to ACCESS MARKETS.
3.Businesses can take advantage of the online marketplace to promote, sell and distribute their goods.
Why should you build a globally recognised brand?
Define Local Branding
Branding that focuses on catering to **local tastes ,fashions,beliefs,and conditions **,fostering the perception of local production or manufacturing .
Local Branding vs Global Branding
what is Global Branding
the establishment of** recognisable brands** across regions worldwide. Firms employing this approach use uniform marketing strategies to promote the brand consistently, ensuring alignment with the brand’s values across all markets
what are the benefits of Global Branding?
** Consistency**: Conveys a uniform message to customers across all markets, enhancing brand awareness and positioning.
Risk Reduction: Enables businesses to leverage successful domestic marketing strategies in global
cost effieciency by employing standardised advertising and packaging worldwide, with centralized marketing strategy development
enhanced differentation:Establishes a distinctive global brand identity with consistent element
these all allow for revenue to go up expenses going down and profit skyr
overall message of globall recognised brand
having a global branding strategy strengthens a business’s international market image, ensures consistency in marketing efforts, product quality and consumer expectations, and reduces management and marketing costs through standardised approaches.
How does E-commerce affect globalisation?
It has helped to drastically increase opportunities for global businesses ,giving them advantages over the online marketplace .
opportunities such as acces to more markets
