Standardisation or adaptation when applying elements of the marketing mix to global brands Flashcards
Should global businesses standardise their brand or adapt it to each unique location?
This is a private class.
You need a Pro account to access a Private class
I have an access code
To request access, contact Madaishe Gokora, and ask that they share the class directly with you, using the email address you use for your Brainscape account.
