Benefits of having a Global brand Flashcards
Local brand vs Global Brand
1
Q
Define Local branding.
A
branding that focuses on catering to **local tastes,fashions and beliefs ,fostering ** the perception of **local production or manufacturing **.
2
Q
what is Global Branding?
A
the establishement of recognisable Brands worldwide.
3
Q
Benefits of Global Branding
A
1.Consistency
2.Risk Reduction
3.cost efficiency
4.simplified management
5.enhanced Differentiation
4
Q
Describe two benefits to a business of having a global brand. (4 marks)
A
A benefit of having a global brand is marketing consistency. A global brand will communicate a consistent message to all customers in all markets, this will result in stronger brand awareness and positioning.
