4.9 Impacts of technology on business operation in global markets , Flashcards

1. Focusing on Technology that assists businesses in the expansion into global markets 2.e-commerce ,security and privacy issues

1
Q

Big Question

A

How does technology affect businesses?

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2
Q

Reliance on e-commerce and particularly on global sale’s heaviliy depend on **consumer confidence **Protecting customer database and business information systems from online criminals who steal information for fraud and identity is criticcal because ….

A

It helps boost consumer confidence in businesses
Fosters trust towards businesses
and boosts sales growth

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3
Q

Syllabus point

Isssues relevant to individual businesses concerning ecommerce include

A

Security issues
Privacy issues

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4
Q

Security issues

A

Customers are more likely to purchase products and serivices online if they trustthat **their personal and payment info is secure **.

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5
Q

Poor e-Commerce security results in ?

A

Declline in poetential e-Customers

Security Isuues (SI)

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6
Q

strengthened Security in e-commerce lead to what?

A

Increases consumer confidence
Boosts sales growth

(SI)

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7
Q

Examples of Methods to manage customer security online. Method 1

A

.The use of ‘‘https’’ rather than ‘‘http’‘in businesses online addresses and also a padlock icon in the adress which **encrypts data and authenticates **the server ensuring security of user’s information

(SI)

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8
Q

Examples of Methods to manage customer security online. Method 2:Validation of credit cards

A

Business can** validate customer credit cards** using live adress verification services during checkout.Preventing fraudulent purchases .This can be done through The CCV (Card Code Verification) for transactions made online also the CCV info is hard to get online

(SI)

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9
Q

Another method of Managing customer security online

A

Communicating Customer Security:
Displaying an eCommerce security policy on the website can also build customer trust. Such a policy should explain data encryption, SSL protection, and the handling of credit card details. It should also outline actions taken in case of suspected fraudulent use.

(SI)

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9
Q

Examples of Methods to manage customer security online. Method :Secure payment processes

A

Secure payment processes can be integrated into shopping carts through trusted third- party services like *PayPal,Visa,Checkout *,Or Google wallet which have thier own security and fraud management systems

(SI)

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9
Q

Businesses have a** legal obligation** to treat this information carefully and to maintain their privacy. Providing your customers’ details to a third party is illegal in most countries and there may be penalties for doing so without consent.

A

Companies are subject to privacy laws of each country .the best idea is to have strong privacy laws and systems to ensure complience with the range of laws they operate under

Australia Has the National Privacy Principles (NPPs) in the privacy act

(PI)

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9
Q

Privacy issues

A

Operating an eCommerce website requires collecting and storing customer details. This includes sensitive information such as address, financial details and other personal information. An important aspect of eCommerce security is the security of customer information.

Privacy issues (PI)

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10
Q

what does the National Privacy Principles (NPPs) detailed in the Privacy Act 1988 do?

A

sets out principles in relation to the collection, use, disclosure, security and access to personal information. 

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11
Q

the best practise for business seeking to develop trust with consumers is to

A

Have a clear privacy policy on the website and clearly state what they will do and not do with their customers’ personal details and how they will use tracking tools such as cookies

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12
Q

examples of how business can utilise and manage (PI)

A
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13
Q

overall message of privacy and security

A

handling security and privacy issues are critical to ensuring ongoing trust is built between a business and its consumers.managing privacy and security has the power to make a business very reputable, or quickly erode it’s positive public Image

14
Q

Technology that assist business in the expansion into global market

A
  • E-commerce and m-commerce (websites and apps)
  • International payment processes
  • Digital Marketing tools
  • Martket research tools

Make use of examples in each of these

15
Q

How Has the technological aspect of E-commerce assist business :

A

Global Attraction: E-commerce platforms help create appealing websites for consumers worldwide, enhancing international reach.

Consumer Knowledge and Globalisation: E-commerce platforms provide access to extensive product information and global markets, helping businesses stay competitive.

Mobile Access: Mobile-friendly designs provided by e-commerce platforms facilitate easy access and purchasing for global consumers.

Stability and Accessibility: These platforms ensure access various operating systems and internet speeds, making global access easy

Example=1.Shopify 2.Amazon 3.Ebay

16
Q

How has the technological aspect of International Payment Processes assist business ?

A
  • Ease of Use & Security:simplified payments online for international buyers while securing their
    info to minimise fraud
  • Data collection:Helps to gather information from customers to refine marketing strategies

Example =Pay Pal,Google wallet ,Google pay

17
Q

Market Research Tools

A

Online Research and Reviews: Consumers verify product claims through online research and user reviews.

Digital Research Databases: allow businesses to access existing data sets for the purposes of market research, **segmentation and targeting **

Personalised Experience: Business Refine marketing strategies based on collected data to personalise consumer experiences

Statista,Survey Monkey