The Impact of Cultural Considerations on global business practice Flashcards
covering syllabus point for 4.1 Political and legal, economic, socio-cultural and technological (PEST)
The impact of cultural considerations on global business practise,including :
- levels of education
- customs
- holidays and celebrations
- religious beliefs
- business etiquette
- communication protocols
Define Cultural Considerations
The Key factors related to cultural,religious ,ethnic and language differences between stakeholders that businesses** must be aware of and respond to in order to be successful**
Define culture
The ideas,customs and social behaviour of a particular person or society
Businesses must consider the ways in which a deep and genuine cultural understanding of key stakeholders (like employees, suppliers and customers) can impact what ?
the business’ efficiency, revenue, market share and productivity
Cultural understanding must be conveyed on a personal and a business level, to benefit from diversity and** avoid challenges and barriers to communication and collaboration.**
what is culture in a business context
what behaviour is common and accepted professionally in one location, compared to another.
Strong and positive cultural understanding in a market lead to what?
strengthened business relationships and **more effective marketing strategies, thereby raising revenue and brand loyalty. **
Key ideas when considering culture in a diverse business environment
An understanding of the way:
- that management styles differ between cultures.
- That communication styles and workplace etiquette differs between cultures.
- that attitudes towards work and business differs between cultures.
- that gender roles are understood differently between cultures.
Define Levels of education
the amount and degree of formal schooling that a person, or a population, has received.
Impact on consumers by Level of education in countries with formal education.
- The average level of education in a population can** impact the products and services demanded in a region**.Countries who are considered to have a high level of formal education, such as Australia , are expected to purchase products that enhance their lives.
- They are also expected to have generally higher levels of disposable income, related to the higher paying jobs that relate to their advanced levels of education has provided
Impact on consumers in countries with low level formal education due to** Level of education. **
Countries such as South sudan and Mali are expected to have **little disposable income and purchase mainly products that meet their basic needs (food, clothing). They are also expected to have generally lower paying jobs that relate to their low levels of education, and limited job options in their home countries. **
customs
widely accepted ways of doing things in a culture or population.
Impact on Employees and businesses:by Level of Education 1
where education levels are lower, there are often lower proportions of high skilled workers
L.O.E has an impact on earning capacity and disposable income of the employees
Impact on Employees and businesses:by Level of Education 2
lower educated population wages attend tend to be lower and unskilled labour is more abundant. While this can decrease the cost of employment and wages for the business, it can also create challenges in filling high-level positions in management and those roles that require specific skills such as engineering or medicine. Alternatively, in economies with a more highly educated population, availability of unskilled labour can be limited while availability of skill labour can be abundant but wages are kept high due to protect employee protection. These economies are more likely to import unskilled labour from less economically developed countries and continue to be challenged by the expense of hiring skilled labour in a developed economy.
LINK TO QUESTIONS IN DOING THIS TOPIC
level of education is intrinsically linked with job opportunities and standards of living
A business must be conscious of the level of education in the economy in which they are operating whether that be foreign or domestic. A business must be sensitive to the needs and expectation of the employees within these economies, and take proactive steps to mitigate challenges that may arise from differing education levels, particularly between entities controlled by the same organisation
why should Businesses be aware of accepted Customs that are observed by employees,clients and suppliers.
Being aware of and acknowledging Customs ensures that stakeholders feel seen and heard by business,enhancing corporation and engagement.
By Observing and being sensitive to the customs of your employees,a business is able to engage with them which can lead to…..?
Benefits of acknoweldging employee customs
- Higher staff retention
- greater job satisfaction
- higher product quality
- Increased Revenue
- increased brand loyalty
- encourage purchase