ROLE AND BENEFITS OF INNOVATION IN IMPROVING PRODUCTS ,PROCESSES AND SERVICES Flashcards

Discussing the Benefits of innovation in the syllabus (Financial gain, Increased market share and Expansion of Global market presence)

1
Q

Define innovation

A

The process of creating new ideas ,products and services that result in significant positive change or improvement

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2
Q

what is innovation all about ?

A

Innovation is about creating something new**, or improving on existing systems, products and processes. **

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3
Q

sources of ideas for innovation

A

1) Customer preferences 

2) Customer, staff or supplier feedback 

3) Competitor analysis 

4) Sales

5) Market research 

6) Product and quality data 

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4
Q

why innovate ?

A

Competitive Advantage!

It is important to link it to Competitive advantage when doing questions on this

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5
Q

innovation can lead to:

A
  • ** Increased Revenue and Profit  **
  • Business Survival or even business growth 
  • Increased exports 

Increased employment in markets

  • Greater efficiency (lower expenses)
  • Improved skills and capabilities of businesses
  • New ways of working (e.g. virtual work groups)

** Better management of environmental impact **

THIS THE ROLE OF INNOVATION WHEN improving PRODUCTS ,PROCESSES AND SERVICES

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6
Q

The role of innovation in improving… **Products **

A
  • Enhancing functionality:
    new features or capabilities to meet evolving customer needs and preferences.
  • **Improving quality: **
    refinement of product design, materials, and manufacturing processes to enhance durability, reliability, and performance.
    • Increasing efficiency:
      development of more efficient production methods, reducing costs and enhancing value for customers.
  • Enhancing user experience: improving usability, ease of use, and user interface design to create more intuitive and enjoyable products.
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7
Q

The role of innovation in improving…PROCESSES

A

Streamlining operations: development of more efficient workflows and procedures, reducing redundancies and improving productivity.

Enhancing automation: facilitates the automation of repetitive tasks and processes, freeing up resources for higher-value activities and reducing the potential for errors.

Enhancing agility:
adapt quickly to changing market conditions, customer preferences, and technological advancements, enabling them to stay ahead of the competition.

Optimising resource allocation: identify opportunities to optimize resource allocation, such as capital, time, and talent, leading to cost savings and improved efficiency.

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8
Q

The role of innovation in improving… Services

A

Enhancing customer experience: development of new service features or improvements that meet customer needs and preferences more effectively.

**Increasing efficiency: **
streamlining of service delivery processes, reducing wait times, and enhancing overall efficiency.

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9
Q

The benefits of innovation for business,Including :

A
  • Financial gain
  • Expansion of global market presence
  • Increased market share
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10
Q

What stops Businesses Innovating ?

A

1.Corporate culture that rejects change can also stifle investment in innovation.
2.innovation costs money**

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11
Q

Benefits for innovation in Financial Gain:

A

More sales:

Innovation may lead to increased income or a new income source through the capture of more market share or increase in sales volume
it may also prolong a product’s life cycle by delaying the onset of the decline stage. By adding features or improving quality and performance, customer demand can be maintained or increased.

**Cost Efficiencies: **

Process innovation may reduce waste and costs which also result in sustained profit. Innovation may involve a less expensive manufacturing process or substituting materials for higher quality options which decreases defects and product losses

no terminology needed just know how to explain these

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12
Q

Define Financial Gain

A

The increase in revenue or profit obtained by a company as a result of its operations,investments, or strategic decisions.

examples include :sales profits,return on investment and cost effiency

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13
Q

More sales(Financial Gain)

A

Innovation may lead to increased** income or a new income source through the capture of more market share or increase in sales volume**.

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14
Q

overall message (Financial Gain)

A

innovation may offer businesses** opportunities to increase their financial results through increased revenue and enhanced cost efficiency**

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14
Q

Cost efficiences (Finacial Gain)

A

Process innovation may reduce waste and costs which also result in sustained profit. Innovation may involve a** less expensive manufacturing process or substituting** materials for higher quality options which decreases defects and product losses. 

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15
Q

Benefits of Innovation: Expansion of Global Market Presence part 1

A

Expanding a business’ global market presence is another significant motivator to encourage businesses to invest in innovation.

**expansion of global Market Presence **:The competitive advantage gained through innovation can be translated into GLOBAL COMPETITIVENESSLeading to accessing bigger markets ,access to more tech and local knowledge

16
Q

Define Global Market presence

A

The extent and reach of a company’s operations products,or service across international markets .

17
Q

Benefits of Innovation: Expansion of Global Market Presence part 2

A

**Increased Global Demand **

Being ‘known for’ innovative product features, service or processes can also benefit businesses, allowing them opportunities to expand internationally.

Increased Production Capacity

Process innovations reduce costs and increase production capacity to enable exporters to supply foreign markets with their products.

18
Q

Benefits of Innovation: Increased Market Share

A

Innovation may result in a new product or service that captures market share or creates a new market where there previously was none.

Product innovation may create a ‘fad’ or trend, respond to existing customer demand in a new and better way by anticipating a market trend. This benefits businesses as they will be able to capture a higher share of total sales in a market the innovative product or services as a source of competitive advantage over other brands.

The business capturing a higher share of total sales in a market by providing better customer experiences and by increasing efficiency.

As a result of its innovative business model and customer-centric approach, Deliveroo quickly gained significant market share in the UK’s food delivery industry, disrupting traditional takeaway services and becoming a dominant player in the market.

19
Q

Define Market Share

A

The proportion percentage of total sales within a market that is captured by a particular business