urban rebranding and planning process

Question 1

reimaging

Answer 1

to provide post industrial functions and counter negative perceptions

Question 2

regeneration

Answer 2

long term process involving social , economic and physical action to reverse decline and create sustainable communities

Question 3

process of rebranding

Answer 3

urban manages decide to improve an area

• establish there are no obstacles or opposition to rebranding
• set up partnership between local government, developers and potential employers
• regeneration work begins

Question 4

why plan?

Answer 4

• fit in with character of local area
• prevent illegal building on other people’s land
• prevent unsuitable developments e.g. block of flats in terraced road
• protect greenfield sites

Question 5

planning conflict

Answer 5

new supermarket:                              
environment:
\+ more jobs in local area
\+ wider choice of goods
- more traffic congestion
- damage to local highstreet

Question 6

rebranding

Answer 6

-when a place is redeveloped and marketed so that it gains a new identity to attract work, investment , residents and visitors. it may involve both re imaging and regeneration