Unit 8 Flashcards
What are some main theories to back up social media motivation?
- Uses and Gratification Theory
- Self-Determination Theory
- Attachment Theory
Describe Uses and Gratification Theory with social media motivation
- social media engagement as a deliberate action to fulfill specific needs - to satisfy
- social media engagement is viewed as goal-directed, purposive , and motivated in pursuit of needs and wants
- ppl are active- reason for engaging
Describe Self-Determination Theory and social media motivation
(prescribed set of needs that need to be fulfilled by social media)
- human behaviour is motivated by a desire to satisfy 3 basic needs -relatedness, autonomy, and competence
- intrinsic and universal
- either satisfy or frustrate
- both satisfaction and frustration further motivate social media use (but only satisfaction will lead to positive outcomes)
What is the definition of relatedness?
the need for a sense of connectedness w/ others, -need for belonging, closeness, and intimacy
What is the definition of autonomy?
the need to act authentically in a manner consistent w/ one’s true self and to engage n activities b/c one freely chooses to (not b/c should or must)
-self-directed, (not necessarily more separate from parents)
What is the definition of competence?
the need to have a personal impact on the environment, the self, and others, and to achieve valued outcomes
-feel capable - success
What is a study they did w. basic needs in adolescence? (unrelated to social media)
-looked at satisfaction of 3 basic needs in adolescence, then checked in 10yrs later - those who were satisfied w/ needs were more psychologically well adjusted and were doing better
(frustration leads to passivity and less well-being - high stress, more depression and anxiety)
How might social media satisfy relatedness?
- fostering feelings of connection
- provides instant and prolonged access to peer interaction
How might social media frustrate relatedness?
-FOMO (compulsive concern that one is missing out or being left out) –> can be a cycle, drive you to use more, feel worse, etc
How might autonomy be satisfied by social media use?
- choose who you follow - who you can connect with - what to consume
- asynchronous nature of tech - can construct and curate self-presentations - pick how you want to be (ex. diff accounts, Finsta)
How might autonomy be frustrated by social media use?
- pressure to conform a certain way - not actually choosing
- pressure to always be ‘on’ or available
Do teens feel the need to present themselves a certain way?
-yes -US -national study - 45% of teens felt an immense pressure to present themselves in a way that others will like/accept
How might competence be satisfied by social media use?
- peer validation of self-presentation
- teens hyper aware of how they’re doing in relation to peers (real-time feedback)
How might competence be frustrated?
- social comparison
- negative feedback from peers
- shows ideal versions, unrealistic standards, lead to harsher comparisons
- can try to make yourself seem more competent, on social media more
Why do we go back to social media?
- if your needs are being met then you go back because it’s working
- if your needs are being frustrated, you can go back to try and overcome those needs, but it can make it worse
- trying to overcome frustration or we want that satisfaction in the first place