Unit 7.2

Question 1

Interactions in Performing Groups - no conductor

Answer 1

• leader/follower roles more ambiguous
• require communication between performers

Question 2

Ensembles with conductors

Answer 2

Transformational leadership style (this is good)
Common traits:
- charisma
- inspirational motivation
- intellectual stimulation
Things they do include:
- make final decisions
- vision and planning
- provide feedback

Question 3

Conductors’ Gestures

Answer 3

Performers: chameleon effect
- musicians will mimic gestures/emotions of conductor
Audience: expressiveness
- can determine expressiveness by just looking at the conductor

Question 4

Group Level Coordination (PIA)

Answer 4

Prioritized Integrative Attending: a well-coordinated performance requires the careful allocation of attentional resources by ensemble performers
- balancing attention to one’s own part
- simultaneously tracking the unfolding performance by the group

Event related potential (ERP) research shows conductors are very good at this

Question 5

Consumer Behaviour: purchasing

Answer 5

• people spent more money on flowers when love songs, and romantic music were played (in comparison to pop or no music)
• country of origin of music played shifted country of wine bought at supermarket (influenced them)

Question 6

Consumer Behaviour: dining

Answer 6

Location perceived as…
upbeat and fun - pop music
sophisticated and classy (up-market) - classical
cheap and down market - easy listening

No music = baseline
Slow music = 19% more bites per minute
Fast music = 36% more bites per minute

Question 7

Why these consumer effects?

Answer 7

1. arousal - music can increase (esp. high paced)
2. entrainment - brain synchronize to external sound
3. priming - ex. wine study
4. musical fit - makes things more salient, ex. flower shop