Unit 5 - McDonalds - Glocalisation

Question 1

What is McDonalds?

Answer 1

• American fast food company

Question 2

Where did McDonalds begin?

Answer 2

• started in California

Question 3

Where are the headquarters of McDonalds?

Answer 3

• headquarters in Chicago

Question 4

When was McDonalds founded and how did it begin?

Answer 4

• founded in 1940

- was a hamburger stand that turned into a franchise

Question 5

Why is McDonalds a good example for glocalisation?

Answer 5

• world’s largest restaurant chain by revenue - serve over 69 million customers a day
• (37855 outlets worldwide)
• world’s second largest employer with 1.7 million employees and in 120 countries

Question 6

How did McDonalds become a measure of globalisation?

Answer 6

• represented in many countries
• multinational company
• most developed countries have a McDonald’s while less developed countries have fewer or none

Question 7

What is the evidence of globalisation of McDonalds?

Answer 7

• prices of burgers vary from country to country e.g $7.51 in Norway but only $3.56 in USA
• globalisation examines the share of culture and as McDonald was founded in America, American culture is passed on

Question 8

What is the global variation of McDonald’s products and experiences?

Answer 8

• McDonald’s tried to localize and invent many different types of food combined with local culture and eating habitat
• E.g.
  McDonald China launched different porridges which aren’t their traditional product to attract local consumers
  McDonald India doesn’t sell product with beef, because of the main religion and culture that Indians don’t eat beef
  Japan its called “Makadonaldo”

Question 9

What is the ‘create your taste initiative’ of McDonalds?

Answer 9

• McDonald’s began testing a new service - customers could use a dedicated (touch-screen) kiosk to choose all the ingredients, which are then individually cooked (meal is not fast food, but is delivered on wooden boards with cutlery)
• ended in 2016 due to customers not liking the raised price and due to longer cooking times

Question 10

What is the history of the global pattern of McDonald’s?

Answer 10

• began in California
• country no.2 Canada (1967)
• country no.3 Puerto Rico (1967)
• by end of 1960s, there were more than 1,000 across the U.S
• McDonald’s reached 6th continent in 1992 (Casablanca, Morocco)

Question 11

What is glocalisation?

Answer 11

• a combination of the words “globalisation” and “localisation”, used to describe a product or service that is developed and distributed globally, but is also adjusted to accommodate the user or consumer in a local market