Unit 4- Lesson 5: Creating Business Messages Flashcards
is a concise and persuasive presentation designed to introduce a business idea , product, or service to potential investors, clients or partner.
business pitch
The goal of business pitch is to?
generate interest, secure funding, or establish a business relationship.
Key elements of a Business Pitch
1.Intended audience
2. Idea development
3. Message structure
Examples of Intended audience
Investors
Clients
Partners
(seeking funding)
(offering a product/service)
(securing collaborations)
who are these?
Investors
Clients
Partners
What do you do and need in Idea development
oProblem statement: identify a market need
oSolution: explain how your business addresses this need
oCompetitive advantage: show what makes you unique
oMarket potential: provide data supporting demand
What are important for Message structure
oHook (attention-grabbing statement)
oProblem and solution
oValue proposition (benefits of your ideas)
oMarket fit and revenue model
oCall to action (next steps)
Types of Business Pitch
1.Elevator pitch
2.Investor pitch
3.Startup pitch deck
(30-60 seconds) a brief, high impact pitch for quick networking
Elevator pitch
– designed to convince customers to buy
Investor pitch
– a slideshow presentation for potential investors
Startup pitch deck
The most important stage in creating effective business messages –
planning
One of the first tasks of planning is to genuinely -?
know your audiences
– in this you have
Audience
analysis
graphic organizer
PLANNING
Meaning of A.U.D.I.E.N.C.E.
A- ANALYSIS
U- UNDERSTANDING
D- DEMOGRAPHICS
I- INTEREST
E- ENVIRONMENT
N- NEEDS
C- CUSTOMIZTON
E- EXPECTATION
Who is the audience?
which in A.U.D.I.E.N.C.E. ask this?
A- ANALYSIS
What does the audience know about the topic?
which in A.U.D.I.E.N.C.E. ask this?
U- UNDERSTANDING
What was their age, education, background, etc.?
which in A.U.D.I.E.N.C.E. ask this?
D- DEMOGRAPHICS
Why should they listen?
which in A.U.D.I.E.N.C.E. ask this?
I- INTEREST
Where was the video shot?
which in A.U.D.I.E.N.C.E. ask this?
E- ENVIRONMENT
What were the audience’s needs associated with the video?
which in A.U.D.I.E.N.C.E. ask this?
N- NEEDS
What specific needs/interests were addressed related to the specific audience?
which in A.U.D.I.E.N.C.E. ask this?
C- CUSTOMIZTON
What was the expectation from the audience?
which in A.U.D.I.E.N.C.E. ask this?
E- EXPECTATION
