UNIT 3- Lesson 5: Ethical Persuasion and Persuasive Techniques Flashcards
Persuasive writing or speaking (is or is not?) solely a matter of logic; it is also a matter of language.
is not
are strategies communicators use, whether in writing or speaking influence or convince their target audience to think, believe, or act in the way they (communicators) want their audience to believe, think or act.
Persuasive techniques
Persuasive techniques are very helpful in driving a _______ and getting the _______.
point home
desires effect
What are some Persuasive techniques?
- Emotive words
- Rhetorical questions
- Contradictory statement
- Power of 3
- Personal pronouns
- Humor
- Evoke sympathies
- Hyperbole
- Repetition of key words and phrases
- Catchy phrase
- Figures of speech
- Anecdote
- Play on the reader’s guilt
- Imagery
- Quotation
- Parallel structure
- Statistics
- Short sentences
- Shock tactics
- Local color:
- Fragments
words that stir up emotions
Emotive words
questions that the reader answers in his mind
Rhetorical questions
a statement that contradicts or overturns a previous statement
Contradictory statement
they come in threes used in sequence – nouns, adjectives, adverbs, and the like
Power of 3
using first-person and second-person pronouns like “we”, “us” and “you”
Personal pronouns
witty and amusing expression of a viewpoint
Humor
make the reader feel sorry for something or someone
Evoke sympathies
intentional exaggeration for emphasis
Hyperbole
deliberate use of the same word or phrase more than once for emphasis
Repetition of key words and phrases
distinctive or eccentric word or phrase to attract attention and easy recall
Catchy phrase
figurative language like similes and metaphors to add color to the writing and awaken the imagination
Figures of speech
short story to illustrate a point
Anecdote
make the reader feel bad about something
Play on the reader’s guilt
vivid words to create a picture in the mind
Imagery
inspirational and wise saying to support a point
Quotation
expressing ideas in the same grammatical structure
Parallel structure
factual data like numbers used in a persuasive way
Statistics
intended to create punch, grab attention, signal completion
Short sentences
words and phrases that have powerful associations or connotations
Shock tactics
historical or geographical reference to cause the writer to identify with the reader
Local color
deliberate use of incomplete sentences for style and impact (used by seasoned writers)
Fragments
