Unit 3- Lesson 3: Persuasion and its Rhetorical Appeals Flashcards
Effective persuasion demands formulating arguments along three types of appeals, also called __________________.
Rhetorical Triangle
Each point on the triangle corresponds to one of three kinds of persuasive appeals that ancient rhetorician name ____ (logical appeal), _____ (emotional appeal) and _____ (appeal to credibility of the person conveying the message).
logos
pathos
ethos
what is the three point of triangle?
Message
Audience
Communicator
Information, argument reasons,
evidence, date, structure
Message
Beliefs, values, Knowledge, experience
Audience
Ethos, (credibility, authority Correctness, appearance, eloquence
Communicator
There are times when we want other people to ___________; thus we communicate with them to ______ the good points or the advantages of our idea.
By doing this, we try to change their ______________ or even the way they do things
adopt our ideas
discuss
views or perceptions
Writing ___________ aims to convince the reader of the author’s point.
To find the right path for your essay, it is helpful to go through some examples, similarly good examples also help to avoid any ___________ and offer clear information to the readers to adopt.
persuasive essay
potential pitfalls
refers primarily to the internal consistency and clarity of the message and to the logic of its reasons and support
Logos or “Appeal to logic or reason”
For what question is this?
What evidence should
you provide to convince
your audience that your
arguments are logical
and reasonable
What proof should you
present?
Logos
often associated with “empathy”, that is , how you can vicariously make your audience feel the way you feel.
Pathos or “Appeal to emotion”
What question is for this?
What feeling or
emotion should you
evoke from your
audience to affect their
beliefs or move them to
action
What part in your
message is best to inject
emotional overtones
like happiness, sadness,
anger, sorrow,
frustration and so on?
Pathos
pertains to the way you establish trust in your audience-how you portray yourself as an authority and expert as an authority and expert on the subject matter and convey your reputation for honesty and expertise
Ethos or “Appeal to credibility”
What questions is for this?
How can you win the trust of your audience?
What in you statement or arguments will help convey to your audience that you are knowledgeable of what you are saying or advocating?
How can you convey to your audience your educational or professional experience that will validate your expertise or capability without giving the impression that you are bragging
Ethos
Improving your health through _______
Television violence negatively affects children’s __________
Legalization of _________in the Philippines
Positive outlook creates ____________ in life
better eating
behaviour
divorce
miracles
