Unit 3: Sensation and Perception Flashcards
Sensation
sensory receptors work normally, transmit information
perception
organization and interpretation of sensory information
selective attention
focusing on certain stimulus
inattentional blindness
failing to see something when you are focused elsewhere
choice blindness
failure to recall a choice immediately after we have made that choice
Selective Inattention
+ inattentional blindness - failing to see something when you are focused elsewhere
+ Choice Blindness - failure to recall a choice immediately after we have made that choice.
+ Change blindness - failing to notice changes in the environment
absolute threshhold
minimum stimulation needed to detect a particular stimulus
+ 50% of the time
Weber’s law
principle that if something can be perceived as different, the two stimuli must be different by a constant percentage
+ ex. a person is much more likely to react to a quiet commercial that suddenly doubles in volume than a commercial that only slightly increases in volume
signal detection theory
predicts when we detect presence of faint stimulus amid background stimulation
+ it varies on the persons experience
+ ex. a mother is more likely to hear a babies while others don’t
cocktail effect
ability to focus one’s auditory attention on a particular stimulus while filtering out a range of other stimuli.
subliminal stimulation
unnoticed background stimuli usually is not processed cognitively
+ no lasting effecfts
sensory adaptation
brain focuses on informative information, doesn’t respond to constant repetition
perceptual set
mental tendencies and assumptions that affects top-down, what we wear, taste, feel and see
Influenced by:
+ context
+ stereotypes
+ emotions
motivation
depends on cravings and focus
bottom-up processing
starts with sensory receptors and takes the information through the brain
top-down processing
brain deciphers information and uses experiences and expectation s to construct perception
cornea
the transparent covering over the eye serving as barrier between inner eye and outside world
pupil
opening in the eye that lets light in
iris
muscles that contract to adjust the amount of light
lens
transparent structure that provides additional focus
retina
light sensitive lining - collects visual info
rods
specialized types of photo receptors that work best in low light conditions
+ work on the outer layer of the retina
cones
specialized types of photoreceptors that work best in bright light conditions
ganglion cells
transmit signals from bipolar cells to optic nerve
bipolar cells
transmit signals from photoreceptors to ganglion cells
How does vision work?
eye receive light information and transduce or transform into neural signals
Amplitude and wavelength
+ red - long wavelength
+ purple- short wavelength