Unit 3 Being A Savvy Shopper

Question 1

What is influence?

Answer 1

A way of encouraging consumers to buy a product.

Question 2

What is organic?

Answer 2

Food produced without additives of pesticides.

Question 3

What is ethical?

Answer 3

Concerned about people and the environment.

Question 4

What is need?

Answer 4

Something necessary.

Question 5

What is convenience?

Answer 5

Quick and easy to prepare.

Question 6

What is impulse buying?

Answer 6

Buying something on a whim.

Question 7

What is a budget?

Answer 7

Plan showing how much money is available.

Question 8

What are some influences to buy a product? (3)

Answer 8

Peer pressure, advertising & health.

Question 9

What do checkout treats do?

Answer 9

Keep kids occupied. Impulse buys.

Question 10

How are luxury products set up?

Answer 10

Clever lighting and sophisticated displays.

Question 11

What is eye level? What do suppliers do for eye level?

Answer 11

Buy level

Pay money

Question 12

Where are the bread and milk?

Answer 12

Far from entrance. Walk through shop = impulse buys.

Question 13

Why are fruit and vegetables at the entrance?

Answer 13

Fresh feel.

Packaged and loose beside each other = convenience.

Question 14

Aisle ends are called what?

Why do companies pay money for them?

Answer 14

Gondola ends.

Impulse buys, special.

Question 15

What are the tempting colours?

Answer 15

Red and yellow.

Question 16

2 misleading pricing techniques.

Answer 16

Reference pricing - fake inflated prices.

After sales pricing - higher after sale price it will never be.

Question 17

Pasta tips? (2)

Answer 17

Dried pasta in boiling water.

Big saucepan, lid off.

Question 18

What does ‘Al dente’ mean?

Answer 18

With bite.

Still with a bit of bite, not floppy.

Question 19

What is a consumer?

Answer 19

Someone who buys a product or uses a service.