Unit 3 Flashcards
Bottom up processing
Starts at sensory receptors and works up to high level processing
Top down processing
Draws perceptions from sensation based on experience emotion expectation and motivation
Sensation
Taking sensory information from environment through your senses
Perception
Interpreting sensory information
Selective attention
Attention focuses on one thing and shifts to notice others
SPOTLIGHT
Cocktail Party Effect
Ability to focus on a single talker in a room full of conversation
Selective inattention
The brain ignores stimulus to focus on one thing
Inattentional blindness
Failure to notice an unexpected item
Change Blindness
Type of inattentional blindness
Obvious changes are not noticed
Absolute threshold
Minimum stimulation required to detect stimulus 50% of the time
Signal detection theory
There is no one absolute threshold-it depends on experience, expectation, motivation, alertness
Subliminal
Anything below absolute threshold
Priming
Being exposed to subliminal messages to steer you towards a specific perception
Difference threshold (JND)
Minimum amount of difference to tell 50% off the time
Webers law
2 stimuli must differ by same percentage not amount
Sensory adaption
Exposed to constant stimuli, receptor sensitivity decreases
PHYSICAL
Sensory Habituation
Exposed to constant stimuli, response declines/cognitive
Conscious control
MENTAL
Transduction Really Tired Deer
RECIEVES Sensory stimulation
TRANSFORMS to neural impulse
DELIVER neural information
Sensation—->perception
Signal detection theory
Hit, Miss, Correct Rejection, false alarm
Schemas
Perceptual set
A set of ideas
Parapsychology
Investigates psychic phenomena
Feature detectors
Specialized neurons
Only respond to certain sensory info