Unit 1 test Flashcards
explains behaviors or events by offering ideas that organize observations
theory
a testable prediction often implied by a theory
hypothesis
why is it essential to operationally define the variables in a study
so it’s easier to replicate the original observations
why is replication so important in the research process
it makes the results of an experiment more reliable
independent variable:
dependent variable:
what’s being changed
what’s being measured
a descriptive technique where one individual or group is studied in depth in hopes of revealing universal principles
case study
drawbacks to case study
-doesnt always apply to everyone
-personal experience often contradict it
a descriptive technique of observing and recording behavior in naturally occurring situations without trying to manipulate or control the situation
naturalistic observations
a descriptive technique for obtaining the self reported attitudes or behaviors of a particular group usually by questioning a random sample of the group
survey
why are descriptive research methods limited in their ability to explain behavior
bc the research tells what people are doing or what they’re thinking but it doesn’t explain why they’re doing/thinking it
how does phrasing of a survey question affect the responses given
the way the question is worded can change a persons opinion
wording effects
subtle changes and/or order can change the outcome of a survey
creates an unrepresentative sample
sample bias
the whole group u want to study
population
every person in the group has an equal chance of participating
random sample