Unit 1: Part 2: How is Psychological Research Conducted Flashcards
Anchoring Bias
rely too heavily to the first piece of information we get when making a decisions (can lead to ignoring other factors)
Confirmation Bias
seeking out information to confirm our existing beliefs
Hindsight Bias
“I knew it all along” phenomenon
Operational Definition
a carefully worded statement of the exact procedure used in a research study (needed for replication)
Descriptive Methods
describe but do not explain behaviors
Purpose of a Case Study
study of one incident or person in depth to see if there is a universal truth that allows us to generalize
Strengths of a Case Study
provides a full picture, chronological data, different views on the subject
Weaknesses of a Case Study
Time consuming, expensive, occurs after-the-fact, can’t assume causality, might not be able to generalize
Purpose of Naturalistic Observation
watching behavior occur naturally without manipulating variable on environment
Observer Effect
subject may behave differently if they know they’re being watched
Strengths of Naturalistic Observation
authentic data, can’t react to observer’s presence if they don’t know they’re being watched, possibly allows for “real” treatment
Weaknesses of Naturalistic Observation
Ethics of informed consent, lack of “control” - observer doesn’t really know what they’re watching for, only descriptions - not explanations
Purpose of Surveys
gain self reported attitudes about what people think and have done
Steps to a Random Survey
- Define population
- Choose your sample size
- List the population
- Assign numbers to the units
- Find random numbers
- Select your samples
Correlation
reveals relationships but does NOT explains them; does NOT equal causation
Correlation Coefficient (r)
explains strength and direction of correlation (r = +1.00, r = -1.00, r = 0)
Illusory Correlation
the appearance of a relationship that in reality does not exist
Experimental Studies
one variable is manipulated to determine its effect on another variable
Purpose of an Experiment
used to determine cause and effect