Unit 1: Page 29: Business Use of Online Services

Question 1

List 3 business uses of online services.

Answer 1

• Collaborative working.
• Collection of transactional data
• Targeted marketing

Question 2

Describe Collaborative Working Online.

Answer 2

Online services such as cloud computing and
VOIP allows people to collaborate on projects over the internet.

Question 3

Give 4 advantages of Collaborative Working Online.

Answer 3

• Users in different locations can work on the same project.
• Users do not need to travel to work together, saving money, time and the environment.
• Users can work on the same document instead of different versions.
• Users can chare workspaces even though geographically separate.

Question 4

Describe Targeted Marketing

Answer 4

• This is used to target specific demographics, such as gender or age.
• It uses ‘likes’ to tailor marketing
• It is relevant to recent search or browsing activity.

Question 5

Describe Transactional Data.

Answer 5

• Businesses collect data from transactions made by their customers.
• Examples are purchases from retail sites and uses of banking services.
• Loyalty cards allow collection of data from purchases made in store as well as online.
• Cookies are used to track browsing habits and target advertising.

Question 6

What are uses of Transactional Data?

Answer 6

• To ensure specific marketing.
• To Analyse trends so that there is enough stock available to meet forecasts.
• To plan the workforce (Particularly for service industries)