UNIQUE SELLING PROPOSITION (USP) Flashcards
1
Q
marketing statement that communicates the specific benefit that makes your product stand out
A
Unique Selling Proposition
2
Q
cornerstone of a successful marketing strategy
A
Unique Selling Proposition
3
Q
USP is communicated through (4)
A
product design, packaging, marketing, advertising
4
Q
5 benefits of USP
A
- Differentiation
- Customer Focus
- Marketing Effectiveness
- Decision-making for business
- Customer Loyalty
5
Q
specific attributes of a product
A
product features
6
Q
what a product has
A
feature
7
Q
what a product does
A
usp
