CREATIVITY AND INNOVATIVE TECHNIQUES Flashcards
1
Q
5 key steps in developing a creative and innovative brand
A
- Idea Generation
- Idea Evaluation
- Product Development
- Market Testing
- Product Launch and Refinement
2
Q
2 under idea generation
A
- Brainstorming
- Trend Analysis
3
Q
encourage free-flowing ideas without judgement
A
brainstorming
4
Q
leveraging current and emerging trends
A
trend analysis
5
Q
2 under idea evaluation
A
- Feasibility Evaluation
- Financial Analysis
6
Q
assessing practicality
A
feasibility evaluation
7
Q
estimating cost and revenue
A
financial analysis
8
Q
1 under product development
A
- Prototyping
9
Q
making physical or digital models for testing
A
prototyping
10
Q
2 under market testing
A
- Minimum Viable Product
- Customer Survey and Feedback
11
Q
launching a basic version of the product to get feedback
A
Minimum Viable Product
12
Q
gathering insights from potential customers
A
customer survey and feedback
13
Q
2 under product launch and refinement
A
- Marketing and Promotion
- Sales and Distribution
14
Q
creating awareness and generating ideas
A
marketing and promotion
15
Q
establish channels to reach customers
A
sales and distribution
