CRITEREA IN DEVELOPING A BRAND

Question 1

7 key criteria in developing a brand

Answer 1

1. Brand Identity
2. Bramd Values
3. Target Audience
4. Brand Positioning
5. Brand Voice and Personality
6. Brand Experience
7. Brand Equity

Question 2

name, logo, tagline

Answer 2

brand identity

Question 3

core values, mission, vision

Answer 3

brand values

Question 4

demographics, psychographics

Answer 4

target audience

Question 5

USP

Answer 5

brand positioning

Question 6

tone of voice

Answer 6

brand voice and personality

Question 7

customer journey, brand consistency

Answer 7

brand experience

Question 8

awareness, loyalty, reputation. positive perception of customer

Answer 8

brand equity

Question 9

verbal identity

Answer 9

brand name

Question 10

visual representation, helps customer identify

Answer 10

brand logo

Question 11

phrase that encapsulates the essence of a brand, communicates brand’s core message

Answer 11

tagline