Understanding Design Consultancies Flashcards
in house design team
develop and maintain, greater control and protection, less costly
design consultancies
expertise, wider range of ideas, financial barriers, hard to find appropriate, understanding barrier
professions
serving as an agent of formal knowledge, more than an occupation bc of prestige due to formal knowledge
information asymmetry
knowing what: not knowing what the professional agent does
knowledge asymmetry
knowing how: not knowing how the professional agent does the job
two categories of client PSF relationships
relational and transactional
PSF
professional service firms
RELATIONAL - categories of client PSF relationships
long lasting with high level of interaction between organisations
TRANSACTIONAL - categories of client PSF relationships
indifference between suppliers, short lived and episodic