5. Managing Creativity

Question 1

what are the 3 perspectives of defining creativity

Answer 1

process, person and product perspective

Question 2

2 aspects of the creative PROCESS perspective

Answer 2

conceptual spaces, matrices of thought

Question 3

creative PROCESS perspective - matrices of thought

Answer 3

idea or concept in a persons mind. creativity is the process of connecting matrices

Question 4

who came up with the idea of matrices of thought

Answer 4

Koestler 1964

Question 5

history of the creative person perspective

Answer 5

myth of the creative genius - used to think (1950s) that only some people possessed special personality trait to be creative
now it is seen that creativity is not a fixed quality and everyone can do it

Question 6

two aspects of the creative PRODUCT perspective

Answer 6

novelty and appropriateness

Question 7

creative PRODUCT perspective - novelty

Answer 7

combination of two or more matrices of thought considered new or unusual

Question 8

what are the 2 categories of novelty

Answer 8

psychological (new to the person that thought it) or historical novelty

Question 9

creative PRODUCT perspective - appropriateness

Answer 9

result conforms to the characteristics set at the problem definition and preparation stage

Question 10

micro perspective of creativity

Answer 10

understand how differences in the social environment can affect an individuals creative behaviour

Question 11

macro perspective of creativity

Answer 11

understand how social, cultural and political factors affect creative success

Question 12

algorithmic

Answer 12

following a predetermined process

Question 13

heuristic

Answer 13

coming up with the process as it happens

Question 14

wallas 1926 - creative process

Answer 14

preparation, incubation, illumination, verification

Question 15

who created the creative process theoretical model

Answer 15

wallas 1926

Question 16

what occurs in the preparation stage of theoretical models

Answer 16

problem or task analysis

Question 17

what occurs in the incubation stage of theoretical models

Answer 17

step away and refrain from consciously considering the problem

Question 18

what occurs in the illumination stage of theoretical models

Answer 18

idea generation, aha moment, idea found

Question 19

what occurs in the verification stage of theoretical models

Answer 19

evaluate in respect to novelty/appropriateness

Question 20

intrinsic versus extrinsic motivation

Answer 20

self motivated = intrinsic, rewards = extrinsic

Question 21

divergent thinking

Answer 21

flexibility, originality

Question 22

convergent thinking

Answer 22

ideas should be novel and appropriate

Question 23

real group creativity

Answer 23

face to face interacting groups working together to generate ideas

Question 24

nominal group creativity

Answer 24

work on their own and then collate outputs to form a cumulative output

Question 25

negatives of real group creativity

Answer 25

production blocking, evaluation apprehension, free riding

Question 26

negatives of real group creativity - PRODUCTION BLOCKING

Answer 26

real group has asynchronous interaction - one idea at a time, forget or suppress ideas as time passes, rehearse in head whilst others are speaking

Question 27

negatives of real group creativity - EVALUATION APPREHENSION

Answer 27

real group fear criticism from other members, so express fewer or no ideas

Question 28

5 determinants of organisational creativity

Answer 28

climate, culture, leadership style, resources and skills, systems

Question 29

in order for leaders to promote and facilitate creativity they must…

Answer 29

be open to ambiguity, risk and change

Question 30

3 organisational resources that effect creative behaviour

Answer 30

HR, financial resources and time