5. Managing Creativity Flashcards
what are the 3 perspectives of defining creativity
process, person and product perspective
2 aspects of the creative PROCESS perspective
conceptual spaces, matrices of thought
creative PROCESS perspective - matrices of thought
idea or concept in a persons mind. creativity is the process of connecting matrices
who came up with the idea of matrices of thought
Koestler 1964
history of the creative person perspective
myth of the creative genius - used to think (1950s) that only some people possessed special personality trait to be creative
now it is seen that creativity is not a fixed quality and everyone can do it
two aspects of the creative PRODUCT perspective
novelty and appropriateness
creative PRODUCT perspective - novelty
combination of two or more matrices of thought considered new or unusual
what are the 2 categories of novelty
psychological (new to the person that thought it) or historical novelty
creative PRODUCT perspective - appropriateness
result conforms to the characteristics set at the problem definition and preparation stage
micro perspective of creativity
understand how differences in the social environment can affect an individuals creative behaviour
macro perspective of creativity
understand how social, cultural and political factors affect creative success
algorithmic
following a predetermined process
heuristic
coming up with the process as it happens
wallas 1926 - creative process
preparation, incubation, illumination, verification
who created the creative process theoretical model
wallas 1926
what occurs in the preparation stage of theoretical models
problem or task analysis
what occurs in the incubation stage of theoretical models
step away and refrain from consciously considering the problem
what occurs in the illumination stage of theoretical models
idea generation, aha moment, idea found
what occurs in the verification stage of theoretical models
evaluate in respect to novelty/appropriateness
intrinsic versus extrinsic motivation
self motivated = intrinsic, rewards = extrinsic
divergent thinking
flexibility, originality
convergent thinking
ideas should be novel and appropriate
real group creativity
face to face interacting groups working together to generate ideas
nominal group creativity
work on their own and then collate outputs to form a cumulative output
negatives of real group creativity
production blocking, evaluation apprehension, free riding
negatives of real group creativity - PRODUCTION BLOCKING
real group has asynchronous interaction - one idea at a time, forget or suppress ideas as time passes, rehearse in head whilst others are speaking
negatives of real group creativity - EVALUATION APPREHENSION
real group fear criticism from other members, so express fewer or no ideas
5 determinants of organisational creativity
climate, culture, leadership style, resources and skills, systems
in order for leaders to promote and facilitate creativity they must…
be open to ambiguity, risk and change
3 organisational resources that effect creative behaviour
HR, financial resources and time
