2. Design Research - Identifying opportunties Flashcards
What are the 3 design origins?
Ergonomics, Cognitive Psychology, Marketing Research
What is Ergonomics
The application of human body knowledge to design
Anthropometry
the study of shape and size of the human body, provided a significant direction for human centred design
what is the benefit of cognitive psychology
uses human factors research to identify product designs that are ‘natural’ for consumers
what is the limitation of cognitive psychology
it does not examine larger institutional and cultural contexts
what is the limitation of marketing research as an origin of Design research
cant know how people use products in their life
importance of design research
inspires collaboration and uses ethnography to unravel human behaviour
why is collaboration of designers, marketers and researchers important
no over relying on an insider view, removes bias and can see outside the box
what are the 3 stages of the design research process
planning DR, DR implementation, interpreting and reporting
what are the three parts to the “planning design research” stage in DRP
design mandate, identifying design problem, negotiating proposal
incremental innovation
company aims to improve existing service, most common
what is the design mandate
given by the client, authorisation to begin the design process (leblanc 2012)
types of design problems
negative (disagreement) or positive (goal)
two stages of design research implementation in the DRP
data collection, framework development
iterative approach
not a linear process, back and forth between data and framework
two stages of the ‘interpreting and reporting’ part of the DRP
general design implications, specific design recommendations
deductive approach to data collection
quantitative, test predetermined hypotheses
inductive approach to data collection
qualitative, creating product ideas that people didnt know they needed
positives of observations
inconsistencies between what people say and what they actually do, reveals behaviour even participants cant explain or articulate
ethnography
observing while participating to fully understand behaviour and context
going native
embedded fully into the social group
three pre-conditions for the success of ethnography
recognise it as a creative process not just data collection, give them an equal voice in the project, integrate the work of designers and researchers
