2. Design Research - Identifying opportunties Flashcards
What are the 3 design origins?
Ergonomics, Cognitive Psychology, Marketing Research
What is Ergonomics
The application of human body knowledge to design
Anthropometry
the study of shape and size of the human body, provided a significant direction for human centred design
what is the benefit of cognitive psychology
uses human factors research to identify product designs that are ‘natural’ for consumers
what is the limitation of cognitive psychology
it does not examine larger institutional and cultural contexts
what is the limitation of marketing research as an origin of Design research
cant know how people use products in their life
importance of design research
inspires collaboration and uses ethnography to unravel human behaviour
why is collaboration of designers, marketers and researchers important
no over relying on an insider view, removes bias and can see outside the box
what are the 3 stages of the design research process
planning DR, DR implementation, interpreting and reporting
what are the three parts to the “planning design research” stage in DRP
design mandate, identifying design problem, negotiating proposal
incremental innovation
company aims to improve existing service, most common
what is the design mandate
given by the client, authorisation to begin the design process (leblanc 2012)
types of design problems
negative (disagreement) or positive (goal)
two stages of design research implementation in the DRP
data collection, framework development
iterative approach
not a linear process, back and forth between data and framework
