3. Design thinking & Organisations

Question 1

what 3 components do you need in DESIGN THINKING to decide if somethings is good or not

Answer 1

feasibility, desirability, viability

Question 2

what three processes of the design thinking process are there

Answer 2

thinking of, thinking about, thinking through

Question 3

in recent design thinking developments, who designs?

Answer 3

co creation, collaboration of creators and consumers

Question 4

visualisation and prototyping - what is it and what is it not

Answer 4

playgrounds for conversation and development, rather than dress rehearsals for new products

Question 5

design thinking process

Answer 5

observation, collaboration, visualisation, prototyping, analysis

(VOCAP - to remember but change order)

Question 6

spheres of innovation

Answer 6

inspiration, ideation, implementation

Question 7

achieving empathy - 3 levels of understanding

Answer 7

physical, cognitive & emotional levels

Question 8

stages of design process

Answer 8

ideation, implementation, visualisation and co creation

Question 9

three types of prototypes

Answer 9

concept, throwaway, evolutionary

Question 10

what are the ‘t shaped people’

Answer 10

depth of understanding of their own discipline but also have the breadth of empathy for other disciplines

Question 11

projection bias

Answer 11

projects the present into the future

Question 12

egocentric empathy gap bias

Answer 12

project own thoughts, preferences and behaviours onto others

Question 13

hot/cold gap bias

Answer 13

say whether they are emotionally loaded or not, influences their reactions

Question 14

focusing illusion bias

Answer 14

over estimate the effect of one factor at the expense of another factor

Question 15

say/do gap bias

Answer 15

unable to describe behaviour or predict future behaviour

Question 16

planning fallacy bias

Answer 16

overly optimistic about how well received their ideas will be

Question 17

hypothesis confirmation bias

Answer 17

look for explanations that match the outcome they want

Question 18

endowment effect bias

Answer 18

tend to attach to what they already have which makes giving it up hard

Question 19

availability bias

Answer 19

undervalue ideas that are harder to imagine

Question 20

what are the 3 groups of cognitive biases

Answer 20

idea generation biases, consumer bias, implementation biases

Question 21

how to mitigate ‘idea generation biases’

Answer 21

ethnography, imagine experiences of others, collaborative work

Question 22

how to mitigate ‘consumer bias’

Answer 22

qualitative methods, prototypes, observations, ethnography

Question 23

how to mitigate ‘implementation biases’

Answer 23

better hypothesis testing, marketplace research

Question 24

traditional design process

Answer 24

linear process divided into 2 phases - problem definition phase and problem solution phase - buchanan 1992

Question 25

problems with the traditional linear design thinking process

Answer 25

it isnt linear and problems cant be solved linearly

Question 26

solution to problems faced by the traditional design thinking process

Answer 26

iterative and integrated approach

Question 27

wicked problems defintion

Answer 27

problems with confusing information, clients and decision makers have conflicting values

Question 28

why is there a growing interest in design

Answer 28

shift in economic activity from industrial manufacturing to service delivery, knowledge and experience creation