3. Design thinking & Organisations Flashcards
what 3 components do you need in DESIGN THINKING to decide if somethings is good or not
feasibility, desirability, viability
what three processes of the design thinking process are there
thinking of, thinking about, thinking through
in recent design thinking developments, who designs?
co creation, collaboration of creators and consumers
visualisation and prototyping - what is it and what is it not
playgrounds for conversation and development, rather than dress rehearsals for new products
design thinking process
observation, collaboration, visualisation, prototyping, analysis
(VOCAP - to remember but change order)
spheres of innovation
inspiration, ideation, implementation
achieving empathy - 3 levels of understanding
physical, cognitive & emotional levels
stages of design process
ideation, implementation, visualisation and co creation
three types of prototypes
concept, throwaway, evolutionary
what are the ‘t shaped people’
depth of understanding of their own discipline but also have the breadth of empathy for other disciplines
projection bias
projects the present into the future
egocentric empathy gap bias
project own thoughts, preferences and behaviours onto others
hot/cold gap bias
say whether they are emotionally loaded or not, influences their reactions
focusing illusion bias
over estimate the effect of one factor at the expense of another factor
say/do gap bias
unable to describe behaviour or predict future behaviour
planning fallacy bias
overly optimistic about how well received their ideas will be
hypothesis confirmation bias
look for explanations that match the outcome they want
endowment effect bias
tend to attach to what they already have which makes giving it up hard
availability bias
undervalue ideas that are harder to imagine
what are the 3 groups of cognitive biases
idea generation biases, consumer bias, implementation biases
how to mitigate ‘idea generation biases’
ethnography, imagine experiences of others, collaborative work
how to mitigate ‘consumer bias’
qualitative methods, prototypes, observations, ethnography
how to mitigate ‘implementation biases’
better hypothesis testing, marketplace research
traditional design process
linear process divided into 2 phases - problem definition phase and problem solution phase - buchanan 1992
problems with the traditional linear design thinking process
it isnt linear and problems cant be solved linearly
solution to problems faced by the traditional design thinking process
iterative and integrated approach
wicked problems defintion
problems with confusing information, clients and decision makers have conflicting values
why is there a growing interest in design
shift in economic activity from industrial manufacturing to service delivery, knowledge and experience creation
