Human Centred Design: Co-creation & Design Centred Management

Question 1

brand meanings

Answer 1

firms write the brand narratives, meaning is dialogic

Question 2

dialogic

Answer 2

conversation between consumer and brand - forms brand meaning

Question 3

DART model - prahalad 2004

Answer 3

dialogue, access, risk assessment, transparency

Question 4

organisational reasons for co-creation

Answer 4

budget, time, access to resources, differentiation

Question 5

examples of facilitating platforms for co-creation

Answer 5

teams and zoom

Question 6

what are the 3 levels of engagement in co-creation

Answer 6

cognitive, emotional, behavioural

Question 7

COGNITIVE - 3 levels of engagement in co-creation

Answer 7

actor provides the group with their resources, not as much engagement and investment

Question 8

EMOTIONAL - 3 levels of engagement in co-creation

Answer 8

actors feel committed and put the effort to engage with the group

Question 9

BEHAVIOURAL - 3 levels of engagement in co-creation

Answer 9

the actors change their behaviour bc of the rest of the group

Question 10

anthropomorphism

Answer 10

attributing human features to non human objects

Question 11

explanations for anthropomorphism

Answer 11

comfort, better sense of the world

Question 12

three types of anthropomorphism

Answer 12

partial, literal and accidental

Question 13

PARTIAL - types of anthropomorphism

Answer 13

some human traits but not entire entity is human

Question 14

LITERAL - types of anthropomorphism

Answer 14

individuals believe that an object or animal is person eg pets

Question 15

ACCIDENTAL - types of anthropomorphism

Answer 15

coincidental, eg clouds having faces