U4 L3 Printing Technology: Careers And Education Flashcards
Are deadlines always flexible in publishing?
no
What are rate cards?
advertising rates and ad specifications with deadlines sent to advertizers
Non-professionals creating advertising copy can create what?
headaches and delays
What is resolution?
quality of photos measured in dpi (dots per inch)
Is scheduling in publishing difficult?
yes
A swimsuit and winter coat ad would most likely be shot in what season?
S- winter
W- summer
What is the difference between creating ads for a magazine as opposed to a newspaper?
both- rely on ads to fun publications
- newspapers publish daily
- magazines publish monthly
What is a conglomerate?
organization that brought many once-separate companies
Many newspapers, magazines, and book publishers are owned by what?
conglomerate
What is an example of a conglomerate?
Conde Nast
What are magazines that Conde Nast owns?
- Vogue
- The New Yorker
- GQ
- Glamour
What is the most important skill necessary to pursue a job in marketing?
communication
What are the qualities one must possess to be a marketing manager/director?
- good team player
- aggressively curious
- keeping up with latest blogs
- flexibility
- creativity
- communication
What are the pros and cons of working for a media conglomerate?
P- access to latest tech
C- strict corporate policies
Is there a separation between printing and digital publishing in today’s market?
no, future market will mostly be digital
What qualities does a successful web editor display?
- independent
- produce high quality content
- what is happening in chosen field
- understand SEO (search engine optimization)
What does an analyst do? What does this job recquire?
- track progress/potential sales
- analyzing statistics
- presenting reports
- BA, math and computer skills
What does a technology developer do?
- developed new tech for magazine
eg. applications, coding
What does a desktop support analyst do?
- helps with company videoconferencing
- computer support to depts
What is a major source of revenue for publications?
adverts
What is revenue?
income from sales/ads
What are mock-ups?
- proof copy
- dummy sample
What does an editors-in-chief do?
- control what goes in magazine
- approves/rejects photos, articles, layouts
- moves pages in mock-ups so advertisers are positioned in advantageous places
What is a high-visibility position for ads?
back cover
