U4 L3 Printing Technology: Careers And Education

Question 1

Are deadlines always flexible in publishing?

Answer 1

no

Question 2

What are rate cards?

Answer 2

advertising rates and ad specifications with deadlines sent to advertizers

Question 3

Non-professionals creating advertising copy can create what?

Answer 3

headaches and delays

Question 4

What is resolution?

Answer 4

quality of photos measured in dpi (dots per inch)

Question 5

Is scheduling in publishing difficult?

Answer 5

yes

Question 6

A swimsuit and winter coat ad would most likely be shot in what season?

Answer 6

S- winter

W- summer

Question 7

What is the difference between creating ads for a magazine as opposed to a newspaper?

Answer 7

both- rely on ads to fun publications

• newspapers publish daily
• magazines publish monthly

Question 8

What is a conglomerate?

Answer 8

organization that brought many once-separate companies

Question 9

Many newspapers, magazines, and book publishers are owned by what?

Answer 9

conglomerate

Question 10

What is an example of a conglomerate?

Answer 10

Conde Nast

Question 11

What are magazines that Conde Nast owns?

Answer 11

• Vogue
• The New Yorker
• GQ
• Glamour

Question 12

What is the most important skill necessary to pursue a job in marketing?

Answer 12

communication

Question 13

What are the qualities one must possess to be a marketing manager/director?

Answer 13

• good team player
• aggressively curious
• keeping up with latest blogs
• flexibility
• creativity
• communication

Question 14

What are the pros and cons of working for a media conglomerate?

Answer 14

P- access to latest tech

C- strict corporate policies

Question 15

Is there a separation between printing and digital publishing in today’s market?

Answer 15

no, future market will mostly be digital

Question 16

What qualities does a successful web editor display?

Answer 16

• independent
• produce high quality content
• what is happening in chosen field
• understand SEO (search engine optimization)

Question 17

What does an analyst do? What does this job recquire?

Answer 17

• track progress/potential sales
• analyzing statistics
• presenting reports
• BA, math and computer skills

Question 18

What does a technology developer do?

Answer 18

• developed new tech for magazine

eg. applications, coding

Question 19

What does a desktop support analyst do?

Answer 19

• helps with company videoconferencing

- computer support to depts

Question 20

What is a major source of revenue for publications?

Answer 20

adverts

Question 21

What is revenue?

Answer 21

income from sales/ads

Question 22

What are mock-ups?

Answer 22

• proof copy

- dummy sample

Question 23

What does an editors-in-chief do?

Answer 23

• control what goes in magazine
• approves/rejects photos, articles, layouts
• moves pages in mock-ups so advertisers are positioned in advantageous places

Question 24

What is a high-visibility position for ads?

Answer 24

back cover