U4 L2 Digital Technology At Work Flashcards

1
Q

What is bandwidth?

A

amount of data that can be transmitted per second

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2
Q

What is a hard copy?

A

print outs

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3
Q

What is a holographic?

A

projected image appearing as 3D in space

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4
Q

What is an infographic?

A

data presented in a visual format to aid comprehension

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5
Q

Many of the jobs in printing and communications today do () in ()

A

same thing, new way

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6
Q

What are the careers in Printing and Communications (PaC)?

A
  • writer
  • editor
  • fact checker
  • photographer
  • graphic designers
  • art directors
  • photo retouchers
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7
Q

Before Digital Tech, how did people in PaC do their work?

A

writers/photographers- call editorial department and tell story over phone
editor- ^on other end typing it
photographers- develop film in dark room, send to publisher through overnight delivery or cross-town messengers
fact checkers- encyclopedias, maps, telephones

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8
Q

After Digital Tech, how did people in PaC do their work?

A

writer/photographers- can send work easily
fact checkers- internet and WWW
photo retouches- take out elements, adjust lighting
editors- catch errors, plagiarism, copyright

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9
Q

Story editors can work with the layout department to do what?

A

reviewing how much copy will fit in the layout

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10
Q

In the past, last-minute decisions to cut a piece for space was made by who?

A

anyone who was around at press time

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11
Q

How is traditional publishing different from digital publishing?

A

TP created print by hand, required large staff, budget, and distribution process

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12
Q

Desktop publishing was a term that came into use when?

A

1980s

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13
Q

Software packages like PageMaker and QuarkXPress can allow users to do what?

A

mock up professional-looking pages

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14
Q

What does the term ‘Photoshopped’ mean?

A

an unlikely photo

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15
Q

What is InDesign?

A
  • overtook QuarkXPress

- prof layout and digital prepress software

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16
Q

What part of a printing project is historically the most expensive? Why?

A

Color Printing, tests to get colors right

17
Q

If you are a person considering a career in PaC, what abilities/qualities should you possess?

A
  • knowledge and use industry software
  • take direction from director
  • being on schedule/meet deadlines
  • artistic skill
  • continues to learn
18
Q

What was the most significant outcome of digital photo software?

A

possible for mass use of color images

19
Q

How does Archiving use digital technology?

A
  • cataloging
  • sourcing
  • archiving retrieval systems
  • issuing permissions for historical film footage use
20
Q

Editing and proofreading may be done on what?

A

hard copy

21
Q

What is the next up-and-coming digital publishing industry?

A

3D printing

22
Q

What form of digital technology can help a small business decrease overhead costs?

A

credit card processing terminal used on smartphone

23
Q

Would a small letter press company making custom, engraved cards and invitations use digital technology?

A

no

24
Q

How is digital tech used in sales?

A
  • making sure they are enough copies of product
  • how much sold
  • boost sales and keep track of growth
  • promoting product
  • making infographics