U4 L2 Digital Technology At Work Flashcards
What is bandwidth?
amount of data that can be transmitted per second
What is a hard copy?
print outs
What is a holographic?
projected image appearing as 3D in space
What is an infographic?
data presented in a visual format to aid comprehension
Many of the jobs in printing and communications today do () in ()
same thing, new way
What are the careers in Printing and Communications (PaC)?
- writer
- editor
- fact checker
- photographer
- graphic designers
- art directors
- photo retouchers
Before Digital Tech, how did people in PaC do their work?
writers/photographers- call editorial department and tell story over phone
editor- ^on other end typing it
photographers- develop film in dark room, send to publisher through overnight delivery or cross-town messengers
fact checkers- encyclopedias, maps, telephones
After Digital Tech, how did people in PaC do their work?
writer/photographers- can send work easily
fact checkers- internet and WWW
photo retouches- take out elements, adjust lighting
editors- catch errors, plagiarism, copyright
Story editors can work with the layout department to do what?
reviewing how much copy will fit in the layout
In the past, last-minute decisions to cut a piece for space was made by who?
anyone who was around at press time
How is traditional publishing different from digital publishing?
TP created print by hand, required large staff, budget, and distribution process
Desktop publishing was a term that came into use when?
1980s
Software packages like PageMaker and QuarkXPress can allow users to do what?
mock up professional-looking pages
What does the term ‘Photoshopped’ mean?
an unlikely photo
What is InDesign?
- overtook QuarkXPress
- prof layout and digital prepress software
What part of a printing project is historically the most expensive? Why?
Color Printing, tests to get colors right
If you are a person considering a career in PaC, what abilities/qualities should you possess?
- knowledge and use industry software
- take direction from director
- being on schedule/meet deadlines
- artistic skill
- continues to learn
What was the most significant outcome of digital photo software?
possible for mass use of color images
How does Archiving use digital technology?
- cataloging
- sourcing
- archiving retrieval systems
- issuing permissions for historical film footage use
Editing and proofreading may be done on what?
hard copy
What is the next up-and-coming digital publishing industry?
3D printing
What form of digital technology can help a small business decrease overhead costs?
credit card processing terminal used on smartphone
Would a small letter press company making custom, engraved cards and invitations use digital technology?
no
How is digital tech used in sales?
- making sure they are enough copies of product
- how much sold
- boost sales and keep track of growth
- promoting product
- making infographics
