U3 L2 The Art Director Flashcards
Who is a branding strategist?
professional who creates brand, logos, and identities for companies
What is a logo?
Identifiable image created to represent a product/company
What is a typeface?
font created in many styles and used in all printing
What is a tagline?
memorable slogans, sometimes accompanying logos in advertising
Who are creatives?
In the art industry, people involved with creative side of ad campaigns
What does the quality of finesse mean?
elegance, sophistication, and ease
What does an art directors have a major voice in?
selecting what goes into the final campaign art
What is the Art director’s PRIMARY FOCUS?
- art
- impact it make on audience
- affinity it creates
When did the Volkswagen Beetle ad campaigns appear?
1960s
What does it mean to balance art and commerce?
- balancing the need to sell something, while keeping it visually creative
- things can be visually great, but cannot communicate the message
For art direction in film/animation, what is success dependent on?
education and experience in areas other than fine art
What do art directors spend most of their time on?
managing the teams that do the work than actually producing the project
What is simulation programming?
programming to simulate environments
What degrees do many art directors have?
- MFA in one or more forms of visual art
- doctorates not uncommon
What are some schools that are known for their top art programs?
- Pratt Institute
- Parsons, The New School for Design
- Art institute of Chicago
