Types of Media Flashcards
It is arguably the oldest type, entering use in the earliest days of written language itself.
Print Media
Known as ___ which refers to materials that are written and are physically distributed.
Print Media
Press
Very first mass media in human history
Books
Are advertisement-based
Magazines and newspapers
Over the air
Broadcast media
Household media
Television and radio
It is generally used for storytelling purposes, altjhough shorter instructional videos are also common
Film/Cinema
Popular because of their increased interactivity and interconnectivity
Video Games
It is usually digital and internet-based. Two way communication. Prominent examples of new media: blogs (web logs, audio and video streaming services, etc)
New Media
Forms of electronic communication
Social Media
are what describes media today
Synergy and Convergence
is an interaction of two or more agents or forces so that their combined effect is greater than the sum of their individual effects.
Synergy
the combination of various elements to create a new whole. It literally means an intersection, or a meeting of distinct forces.
Convergence
e Encyclopedia Britannica notes that the interconnection brought on by media convergence involves three C’s of
computing, communication, and content
It is perhaps the most common way to point out convergence in action. Here, the lines of traditional media types blur as technology makes it possible for media content to be supported on media types and platforms. Television shows and radio programs, for instance, are no longer exclusively accessible via television sets and radios.
TECHNOLOGICAL CONVERGENCE
It includes a number of key aspects of cultural convergence. One is the “flow” of stories from one format to another, which can be seen in adaptations such as the Mars Ravelo print comic books being adapted into television series and films.
CULTURAL CONVERGENCE
It is the natural outcome of a world filled with diverse media types. Jenkins also calls this social convergence, or “media stacking”. Not so much a “planned” convergence as a type that “simply happens” by nature, organic convergence can be seen in cases where a person is using their smartphone to send messages or browse the Internet while watching television, or reading a newspaper while a radio program plays in the background.
ORGANIC CONVERGENCE
It is an arguably inevitable effect of media bridging the gap between geographically distant cultures and peoples having these cultures influence each other. The United States’ “Hollywood” filmmaking culture has inspired similar styles to grow in India (Bollywood) and Nigeria (Nollywood), despite each of those countries being quite distant from the others.
GLOBAL CONVERGENCE
It refers to the linking of companies and businesses to media. Prominent examples of this type of convergence arose in the late 1990s and 2000s. Media companies and properties became visibly profitable and prominent enough to catch larger companies’ attention. These days, it is not unusual for a parent company to have stakes in many different media industries. Rupert Murdoch’s News Corporation has its hands in cable television, broadcasting, book publishing, and film, among others
ECONOMIC CONVERGENCE
It refers to channels of communication that involve transmitting information in some way, shape or form to large numbers of people.
Mass Media
These are the intended or unintended consequences of what the mass media does
Media Effects
People think they are more immune to media influence than others.
Third – party Theory
When a person or event gets media attention, it influences the way the person acts or the way the event functions.
Media coverage often increases self-consciousness, which affects our actions.
Reciprocal Effect
It refers to media-induced change that is counter to the desired change.
Boomerang Effect
It states that media exposure, specifically to television, shapes our social reality by giving us a distorted view on the amount of violence and risk in the world.
Cultivation Theory
MTRCB
Movie and Television Review and Classification Board
is the government agency responsible for rating television programs and films in the Philippines.
MTRCB
