The Evolution of Traditional Media to New Media Flashcards
The earliest examples of media
discovered in this period are shown in
____, which have been around since 35,000 B.C and other examples.
Pre-industrial Age (Pre- 1700’s)
prehistoric cave paintings
Pre-industrial Age (Pre- 1700’s) examples
PAPYRUS PAPER
ACTA DIURNA
DIBAO
This period is described as the product of
harnessing the power of machines.
Industrial Age (1700s-1930s)
The ____ in the 1800’s allowed a more uniform method of recording text without
the confusion of understanding the handwriting of every person.
Typewriter
The most notable invention of this era is
undoubtedly the ____ in the nineteenth century, as it allowed the mass production of books, newspapers, and other printed materials.
printing press
In the 1870s, the invention of the ____ allowed real-time communication across a great distance; this in turn allowed people to convey messages and information in a faster and more efficient manner.
telegraph and the telephone
Industrial Age (1700s-1930s) examples
typewriter
printing press
telegraph and the telephone
motion pictures
The invention of the transistor started the era of ______.
Electronic Age (1930s-1980s)
Electronic computing
The earliest electronic devices that
used the invention of transistor were
the _____.
transistor radio and the television
The electronic age allowed ____ to
take form; thanks to this, wherein a vast
number of recipients would be able to
receive data transmitted from a single source in real time.
mass media
Electronic Age (1930s-1980s) examples
transistor radio
the television
large electronic computers and mainframes
personal computers
This modern age is
characterized by the massive
influence of the ____.
Information Age (1900s-2000s)
Internet
Information Age (1900s-2000s) examples
personal computers
smartphones
tablets
wearable devices
The most notable trend
in this era is the use of
____ in order to reach out to people.
social media websites and
applications
New media can be typically found on
the _____.
World Wide Web
It refers to forms requiring little involvement from the audience.
It cannot be “TOUCHED” and thus the experience is relatively PASSIVE and
STATIC.
Hot Media
It refers to those with high-level user interactivity.
Its experience is more DYNAMIC and audience is more involved.
Cold Media
Media experience is limited
One directional
Sense receptors are very specific
Traditional Media
Media is more interactive
Audiences are more involved and can send feedback simultaneously
Integrates all the aspects of old media
New Media
FUNCTIONS OF COMMUNICATION AND
MEDIA
- INFORM CITIZENS OF WHAT IS HAPPENING (MONITORING FUNCTION)
- EDUCATE THE AUDIENCE (MEANING AND SIGNIFICANCE OF FACTS)
- PROVIDE A PLATFORM FOR PUBLIC DISCOURSE (PUBLIC OPINION AND EXPRESSION OF DISSENT)
- GIVE PUBLICITY TO POLITICAL AND
GOVERNMENTAL INSTITUTIONS “WATCHDOG” ROLE OF JOURNALISM - CHANNEL FOR ADVOCACY FOR POLITICAL VIEWPOINTS
All forms of communications are under the control of the governing elite, authorities, or influential bureaucrats.
The government has all the rights to restrict/censor any
sensitive issue from press to maintain peace and security in
the nation.
Authoritarian
The government undertakes or controls the total media and communication to serve (and educate) working classes and their interests.
The public is encouraged to give feedback which would be able to create interests toward the media.
Soviet Media
Libertarianism is free from any authority or any control or censorship and is an idea of individualism and limited government which is not harmful to another.
The people are more than enough to find and judge good ideas from bad (because) people are rational.
Libertarian
Media has obligations to society, and media ownership is a public trust.
Media should follow agreed code of ethics and professional conduct.
Social Responsibility
