The Evolution of Traditional Media to New Media

Question 1

The earliest examples of media
discovered in this period are shown in
____, which have been around since 35,000 B.C and other examples.

Answer 1

Pre-industrial Age (Pre- 1700’s)

prehistoric cave paintings

Question 2

Pre-industrial Age (Pre- 1700’s) examples

Answer 2

PAPYRUS PAPER
ACTA DIURNA
DIBAO

Question 3

This period is described as the product of
harnessing the power of machines.

Answer 3

Industrial Age (1700s-1930s)

Question 4

The ____ in the 1800’s allowed a more uniform method of recording text without
the confusion of understanding the handwriting of every person.

Answer 4

Typewriter

Question 5

The most notable invention of this era is
undoubtedly the ____ in the nineteenth century, as it allowed the mass production of books, newspapers, and other printed materials.

Answer 5

printing press

Question 6

In the 1870s, the invention of the ____ allowed real-time communication across a great distance; this in turn allowed people to convey messages and information in a faster and more efficient manner.

Answer 6

telegraph and the telephone

Question 7

Industrial Age (1700s-1930s) examples

Answer 7

typewriter
printing press
telegraph and the telephone
motion pictures

Question 8

The invention of the transistor started the era of ______.

Answer 8

Electronic Age (1930s-1980s)

Electronic computing

Question 9

The earliest electronic devices that
used the invention of transistor were
the _____.

Answer 9

transistor radio and the television

Question 10

The electronic age allowed ____ to
take form; thanks to this, wherein a vast
number of recipients would be able to
receive data transmitted from a single source in real time.

Answer 10

mass media

Question 11

Electronic Age (1930s-1980s) examples

Answer 11

transistor radio
the television
large electronic computers and mainframes
personal computers

Question 12

This modern age is
characterized by the massive
influence of the ____.

Answer 12

Information Age (1900s-2000s)

Internet

Question 13

Information Age (1900s-2000s) examples

Answer 13

personal computers
smartphones
tablets
wearable devices

Question 14

The most notable trend
in this era is the use of
____ in order to reach out to people.

Answer 14

social media websites and
applications

Question 15

New media can be typically found on
the _____.

Answer 15

World Wide Web

Question 16

It refers to forms requiring little involvement from the audience.

It cannot be “TOUCHED” and thus the experience is relatively PASSIVE and
STATIC.

Answer 16

Hot Media

Question 17

It refers to those with high-level user interactivity.

Its experience is more DYNAMIC and audience is more involved.

Answer 17

Cold Media

Question 18

Media experience is limited
One directional
Sense receptors are very specific

Answer 18

Traditional Media

Question 19

Media is more interactive
Audiences are more involved and can send feedback simultaneously
Integrates all the aspects of old media

Answer 19

New Media

Question 20

FUNCTIONS OF COMMUNICATION AND
MEDIA

Answer 20

1. INFORM CITIZENS OF WHAT IS HAPPENING (MONITORING FUNCTION)
2. EDUCATE THE AUDIENCE (MEANING AND SIGNIFICANCE OF FACTS)
3. PROVIDE A PLATFORM FOR PUBLIC DISCOURSE (PUBLIC OPINION AND EXPRESSION OF DISSENT)
4. GIVE PUBLICITY TO POLITICAL AND
   GOVERNMENTAL INSTITUTIONS “WATCHDOG” ROLE OF JOURNALISM
5. CHANNEL FOR ADVOCACY FOR POLITICAL VIEWPOINTS

Question 21

All forms of communications are under the control of the governing elite, authorities, or influential bureaucrats.

The government has all the rights to restrict/censor any
sensitive issue from press to maintain peace and security in
the nation.

Answer 21

Authoritarian

Question 22

The government undertakes or controls the total media and communication to serve (and educate) working classes and their interests.

The public is encouraged to give feedback which would be able to create interests toward the media.

Answer 22

Soviet Media

Question 23

Libertarianism is free from any authority or any control or censorship and is an idea of individualism and limited government which is not harmful to another.

The people are more than enough to find and judge good ideas from bad (because) people are rational.

Answer 23

Libertarian

Question 24

Media has obligations to society, and media ownership is a public trust.

Media should follow agreed code of ethics and professional conduct.

Answer 24

Social Responsibility