Types of data

Question 1

What is qualitative data

Answer 1

Data expressed in , images or actions

Question 2

What is quantitative data

Answer 2

Data that can be counted (usually in numbers)

Question 3

What is primary data

Answer 3

Data collected firsthand by the researcher for the project

Question 4

What is secondary research

Answer 4

Data collected by someone else that predates the research (government statistics)

Question 5

Strength of qualitative

Answer 5

Rich in detail, high insight, and high validity.

Question 6

Weakness of qualitative

Answer 6

Difficult to analyse statistically, subjective, and open to interpretation.

Question 7

Strength of quantitative

Answer 7

Easy to analyse statistically, objective, see trends

Question 8

Weakness of quantitative

Answer 8

low in detail and insight, and low validity.

Question 9

Strength of primary research

Answer 9

Data is fit for its purpose, researcher has control

Question 10

Weakness of primary research

Answer 10

Takes time and effort to collect

Question 11

Strength of secondary research

Answer 11

Already available (not time-consuming)

Question 12

Weakness of secondary research

Answer 12

Might not fit the study, could be low in quality, or incomplete