content analysis Flashcards
1
Q
What are the stages of content analysis
A
Read communication
create codes
count codes
look for patterns
2
Q
What data does content analysis produce
A
Quantitative
3
Q
Stages of thematic analysis
A
Transcribe data
identify themes
find quotes to support
4
Q
What data does thematic analysis produce
A
Qualitative
5
Q
Weaknesses of thematic analysis
A
Subjective findings means low validity
6
Q
Strengths of thematic analysis
A
High ecological validity (real life things)
Few ethical issues as it is already in public domain
