Types Of Data

Question 1

What is primary data?

Answer 1

Information gained from first-hand experience

Question 2

What is secondary data?

Answer 2

Information gained from past studies completed by others

Question 3

What is quantitative data?

Answer 3

A behaviour or data measured in numbers

Question 4

What is qualitative data?

Answer 4

Worded information that can’t be counted

Question 5

What is an advantage and a disadvantage of primary data?

Answer 5

ADVANTAGE- can be designed to fit the aims of the study
DISADVANTAGE- time consuming

Question 6

What is an advantage and a disadvantage of secondary data?

Answer 6

ADVANTAGE- cheap
DISADVANTAGE- may not fit with the needs of the study exactly

Question 7

What is an advantage and disadvantage of quantitative data?

Answer 7

ADVANTAGE- easy to analyse
DISADVANTAGE- oversimplifies reality

Question 8

What is an advantage and disadvantage of qualitative data?

Answer 8

ADVANTAGE- detailed information
DISADVANTAGE- hard to analyse and compare