Types of data Flashcards

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1
Q

What are the two types of data?

A

Qualitative and quantitative

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2
Q

What is qualitative data?

A

Expressed in words

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3
Q

What is quantitative data?

A

Expressed numerically

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4
Q

What type of data has better validity?

A

Qualitative because it is more descriptive, so it gives you more of a valid, detailed;ed explanation but it is more subjective and more subject to bias

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5
Q

What type of data is more objective?

A

Quantitative because it can only be interpreted one way and is free of bias.

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6
Q

What type of data is easier to collect?

A

Quantitative because it can be collected through surveys with yes/no questions or number scores

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7
Q

What is a questionnaire?

A

Gathers general information or measures DV in an experiment so is non-experimental

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8
Q

What is an open question?

A

No fixed choice of response and respondent can answer in any way they wish

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9
Q

What is a closed question?

A

Fixed choice of response determined by question setter.

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10
Q

What are the types of closed questions?

A

Likert scale, rating scale and fixed choice option

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11
Q

What is the likert scale?

A

Number statement and you have to decide if you strongly agree, agree, disagree or strongly disagree

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12
Q

What is rating scale?

A

Rate how much you agree/disagree between a set of numbers e.g. 1-10

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13
Q

What is fixed choice option?

A

Answer a question with set answers you must pick from

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14
Q

What are things to avoid when writing a questionnaire?

A

Jargon, emotive language, ambiguity, double-barrelled questions, double negatives and leading questions

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