Types of data Flashcards
What are the two types of data?
Qualitative and quantitative
What is qualitative data?
Expressed in words
What is quantitative data?
Expressed numerically
What type of data has better validity?
Qualitative because it is more descriptive, so it gives you more of a valid, detailed;ed explanation but it is more subjective and more subject to bias
What type of data is more objective?
Quantitative because it can only be interpreted one way and is free of bias.
What type of data is easier to collect?
Quantitative because it can be collected through surveys with yes/no questions or number scores
What is a questionnaire?
Gathers general information or measures DV in an experiment so is non-experimental
What is an open question?
No fixed choice of response and respondent can answer in any way they wish
What is a closed question?
Fixed choice of response determined by question setter.
What are the types of closed questions?
Likert scale, rating scale and fixed choice option
What is the likert scale?
Number statement and you have to decide if you strongly agree, agree, disagree or strongly disagree
What is rating scale?
Rate how much you agree/disagree between a set of numbers e.g. 1-10
What is fixed choice option?
Answer a question with set answers you must pick from
What are things to avoid when writing a questionnaire?
Jargon, emotive language, ambiguity, double-barrelled questions, double negatives and leading questions