Tversky and Kahneman💗 Flashcards
1
Q
Year
A
1986
2
Q
Aim
A
Test the influence of positive and negative frames on decision making.
3
Q
Sample
A
307 US undergraduate students
4
Q
Procedure
A
Given hypothetical disease outbreak scenario.
Had to choose between two options
- 1 certain outcome
- 1 probability
Some - info framed positively (saved)
Some - info framed negatively (die)
5
Q
Results and conclusion
A
Although all choices essentially the same
Pos - 72 certain, 28 probability
Neg - 22 certain, 78 probability2
Supports theory of framing bias.
