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CA3283 > TV Ratings > Flashcards

TV Ratings Flashcards

1
Q

of viewers = TU (Total Universe) x Ratings

__________ and ___________ are the key measurement of a show’s accomplishment.

A

Ratings; Shares

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2
Q

IMPORTANCE OF TV RATINGS

TV show Ratings Ad Placement Income
“HIgher ratings demand _______________.”

A

higher cost

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3
Q

monitor & track performance

Rating - possibility: maraming ang patay ang TV
Shares -mas marami pa rin ang nanood

A

Program Tracking

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4
Q

Audience Analysis

__________ – kapit sa audience; gaano katagal sila manood.

A

Affinity

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5
Q

Compare competition
Alam kung saan pumupunta ang audience.

A

Comparative Analysis

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6
Q

compared to the previous show on same are time.

A

Post Launch Analysis

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7
Q

___________ – day-printing
Ex: prime time

A

Blocking

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8
Q

7 STEPS – TAM SYSTEM (Television Audience M)

Identify what step:

The analysis software lets you generate the TAM data. Analysis of data.

A

Step 7: Analysis Software

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9
Q

7 STEPS – TAM SYSTEM (Television Audience M)

Identify what step:

Large scale study to determine the characteristics of the universe:
- Family Composition
- Socio-economic and demographic indicators
- TV equipment characteristics
- General indicators of viewing.

A

Step 1: Establishment Survey

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10
Q

7 STEPS – TAM SYSTEM (Television Audience M)

Identify what step:

Aids media research companies in designing the sample.

A

Step 1: Establishment Survey

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11
Q

7 STEPS – TAM SYSTEM (Television Audience M)
Step 1: Establishment Survey

_______________________ – study to assess universe
know their preference
recruit

A

Establishment Survey

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12
Q

7 STEPS – TAM SYSTEM (Television Audience M)

Identify what step:

Sampling design is created.
Panel recruitment will take place.

A

Step 2: Panel Design & Recruitment

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13
Q

7 STEPS – TAM SYSTEM (Television Audience M)

Identify what step:

Ni-recruit na mismo ang isang household with TV.

A

Step 2: Panel Design & Recruitment

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14
Q

7 STEPS – TAM SYSTEM (Television Audience M)

Identify what step:

A Peoplemeter is installed in all TV sets in the recruited household.

A

Step 3: Meter Installation

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15
Q

7 STEPS – TAM SYSTEM (Television Audience M)

Identify what step:

The meter comes with a handset with each button assigned to each member of the household.

A

Step 3: Meter Installation

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16
Q

7 STEPS – TAM SYSTEM (Television Audience M)

Identify what step:

This is used to register the viewing of the HH members in the meter information obtained in the meter: time & length of viewing, person viewing, stations viewed.

A

Step 3: Meter Installation

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17
Q

7 STEPS – TAM SYSTEM (Television Audience M)

Identify what step:

Remote: with household roles to monitor the activity of every member in the house.

A

Step 3: Meter Installation

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18
Q

7 STEPS – TAM SYSTEM (Television Audience M)

Identify what step:

The meter has the capability to transmit data through telephones. Transmit/ travel data.

A

Step 4: Data Retrieving

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19
Q

7 STEPS – TAM SYSTEM (Television Audience M)

Identify what step:

Everyday, from 2am-6am a production software calls up the meter via phone line and directly downloads the data.

A

Step 4: Data Retrieving

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20
Q

7 STEPS – TAM SYSTEM (Television Audience M)

Identify what step:

A production software is in charge of:
- Polling the data
- Overseeing data production
- Quality Control & Validation

A

Step 5: Data Production, Quality Control, & Validation

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21
Q

7 STEPS – TAM SYSTEM (Television Audience M)

Identify what step:

In the quality control process & validation process, the system will be able to screen out and not produce data from families that are not cooperative in the process.

A

Step 5: Data Production, Quality Control, & Validation

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22
Q

7 STEPS – TAM SYSTEM (Television Audience M)

Identify what step:

Encodes all the programs and spots that were aired.

A

Step 6: Events Monitoring

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23
Q

7 STEPS – TAM SYSTEM (Television Audience M)

Identify what step:

All programs and spots are all digitally loaded and recorded in computer units.

A

Step 6: Events Monitoring

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24
Q

7 STEPS – TAM SYSTEM (Television Audience M)

Identify what step:

The encoded logs will now be integrated with the data that came from the meters to complete the TAM data.

A

Step 6: Events Monitoring

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25
Q

7 STEPS – TAM SYSTEM (Television Audience M)

Identify what step:

The analysis software is the most fundamental tool in getting most of the TAM data.

A

Step 7: Analysis Software

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26
Q

BASIC VIEWING BEHAVIOR VARIABLES

_______________: number of homes or people in homes with at least one working television.

A

TV Universe

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27
Q

BASIC VIEWING BEHAVIOR VARIABLES

__________: Average number of homes or individuals who have seen a specific program or day part.

A

TV Ratings

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28
Q

Ratings FORMULA

A

Ratings = # of viewers/TU (Total Universe)

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29
Q

no. of viewers FORMULA

A

no. of viewers = TU (Total Universe) x Ratings

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30
Q

BASIC VIEWING BEHAVIOR VARIABLES

__________________: Proportion of individuals viewing a specific program against the number of individuals watching TV at the same time.

A

Audience Share

31
Q

TV Networks use ____________ in tailoring the content to give the audience.

A

ratings

32
Q

Advertisers devise their ______________ in order to determine the most effective _________________ for their commercials.

A

media plans; viewership

32
Q

Advertisers devise their ______________ in order to determine the most effective _________________ for their commercials.

A

media plans; viewership

33
Q

__________: Taps into different households & classified them on their-socioeconomic classification.

__________: a planning tool

A

Nielsen;
ARYANA

34
Q

_____________________________: An index defining the spends of the brand or product in relation to the category to which it belongs.

A

SHARE OF INVESTMENT

35
Q

*_______________
Nakakaragadg sa total ratings; more reach

A

Bonus spots

36
Q

Also known as Share of Spends or Share of Expenditures

A

SHARE OF INVESTMENT

37
Q

Used as a benchmark of point of reference as to how much your brand is spending versus its competitors.

A

SHARE OF INVESTMENT

38
Q

We correlate the SOV and SOI to check the effectivity of our TV Buys.

What is SOV and SOI?

A

SHARE OF VOICE vs. SHARE OF INVESTMENTS

39
Q

_____________________: Share of total advertising exposure your brand gets versus its competitors.

A

SHARE OF VOICE

40
Q

A way to measure a brand’s presence and to gauge how visible a brand is within an advertising medium during a given period.

A

SHARE OF VOICE

41
Q

It doesn’t guarantee market share, but contributes significantly, especially for a brand that’s new to the market. They need a significant share of voice if they want higher market share to introduce the product to the market.

A

SHARE OF VOICE

42
Q

Usually represented as a percentage of total exposures.

A

SHARE OF VOICE

43
Q

RATINGS = ____________

A

MONEY

44
Q

____________________________: The distribution of media weights (TARPS/ BUDGET) over time.

A

WEIGHTAGE SCHEDULE

45
Q

WEIGHTAGE SCHEDULE

Tuloy-tuloy
Ex: 5 weeks of continuous advertising

A

Burst

46
Q

WEIGHTAGE SCHEDULE

Continuous. Parang burst pero longer duration and lower level TARP.

A

Drip

47
Q

WEIGHTAGE SCHEDULE

If we want to extend for a longer period
Mataas ang TARP level
In & out

A

Pulse

47
Q

WEIGHTAGE SCHEDULE

If we want to extend for a longer period
Mataas ang TARP level
In & out

A

Pulse

48
Q

________________________: The average number of opportunities to see (OTS) an ad. Average number of times that the target got to see the ad.

A

AVERAGE FREQUENCY

49
Q

__________________: Brands with different marketing conditions need different levels of_________________.

A

EFFECTIVE FREQUENCY

50
Q

REACH AND FREQUENCY
We want to reach ___________________ and as __________________.

A

as many people as possible; frequently as possible

51
Q

_______________: Target as many consumers as possible. unduplicated.

A

REACH

52
Q

_____________: The unduplicated% of our target audience who had the opportunity to be exposed to our ad at least one at a time. Unduplicated percentage ng target but varied frequencies.
Ilan ang nakapanood at least once?

A

REACH @1+

53
Q

_________: Rating pero hindi duplicated.

A

1+ Reach Build

54
Q

_____________: Reach consumers as many times as possible. The average number of times the unduplicated audience has been exposed to our ad.

A

FREQUENCY

55
Q

FACTORS AFFECTING CPRP

-
-
-

A

Channel Selection (more free TV vs Cable)
Program Selection
Daypart Split
Bonus Spots

56
Q

FACTORS AFFECTING CPRP

Can’t Control - ____________
Less viewers, CPRP goes ______
More viewers, CPRP goes ______

A

Ratings;
CPRP goes up;
CPRP goes down

57
Q

_______________: The total number of individuals in a given target market. How many individuals consists of the market.

A

UNIVERSE

58
Q

Higher CPRP → _____ Efficient Buys
Lower CPRP → _____ Efficient Buys

A

Less;
More

59
Q

____________________________: SUM of all individual ratings.(target audience + rating point)

A

GROSS RATING POINTS

60
Q
  • __________ can be added because the target audience may see the ad more than once (this is called ____________).
A

TARPS; duplication

61
Q

________________: allocating client’s investment dependent on program’s ratings.

A

Media planning

62
Q

___________________ (CPRP): Cost of reaching 1% of our target and it is usually based on a 30s TVC. Magkano yung cost of each 1%% of our target.

A

COST PER RATING POINT

63
Q

A _____________ is always qualified by a relevant target market.

Example: CDE Females 13-19 = 10M’
Absolute value. Ilan sila lahat?

A

universe

64
Q

______________: Also called TARPS/ GRPS, Rating Point is the percentage (%) of the target universe exposed to a spot at a given period.

A

RATING POINTS

65
Q

One rating point represents 1% of the given target market. Shrunk percentage.

A

RATING POINTS

66
Q

Percentage (%) of a specific target audience.

A

RATING POINTS

67
Q

_______________________: A particular group of consumers at which a campaign is aimed at. A group of people defined by psychographics or demographics.

A

TARGET AUDIENCE OR MARKET

68
Q

Greater understanding by the audience = effective ad placements

A

TARGET AUDIENCE OR MARKET

69
Q

It’s important to know who you are talking to. Know your __________.

A

market

69
Q

It’s important to know who you are talking to. Know your __________.

A

market

70
Q

This is the core of planning.

A

TARGET AUDIENCE OR MARKET

CA3283 (10 decks)

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